Thank you for attending! I appreciate this group very much. Here are the notes that accompany this presentation.

Building The House

Focus Points:

  • ‍‍User Experience: Fast load times, responsive design, and clear CTAs drive user engagement.
  • SEO-Ready CMS: Optimize pages for search visibility with an intuitive content system.
  • Analytics: Track performance to refine your strategy and maximize ROI.

Action Steps:

  • Audit your website’s load speed (under 3 seconds).
  • Add mobile-friendly features.
  • Set up Google Analytics to track site traffic and conversions.
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The Blue Ocean

Focus Points:

  • Focus on high-demand, low-competition markets. Saturated markets with national competitors, directories, and .gov sites make ranking in Google's top 3 nearly impossible. If you're not in the top 3, your traffic remains minimal.
  • Create CMS Pages: Build tailored pages optimized for search inquiries and user experience.
  • Scale What Works: Expand geographically and create related content for proven niches.

Action Steps:‍

  • Research niche topics with tools like Google Trends, SEMrush, and Keywords Everywhere
  • Optimize pages for long-tailed keywords
  • Leverage automation to replicate successful strategies
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The Business Man's Paradox

Focus Points‍‍‍

  • 80/20 Rule - As business grows, time shrinks. Most owners spend 80% of their time on low-value tasks.
  • Automation & Integration - Consolidate tools and free you to focus on impactful activities

Action Steps‍

  • Conduct a time audit to identify wasted effort.
  • Integrate systems like CRM and task automation tools.
  • Talk to MD Marketers!
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