To create a PPC campaign for immediate business, an SEO strategy for the "snow-ball" affect, and bi-weekly calls to ensure progress on both fronts. We can also opt in for monthly calls and bi-weekly reports.
This section will provide a solution to generating and converting web traffic through our each of our lead sources.
Our search strategy will be our main lead source. I recommend service based PPC keywords like "High Risk OB near me" to drive immediate high-intent calls.
SEO campaigns can target inquiry based terms for infertility, ovarian health, pregnancy tests, PCOS, etc. There is also room for key terms regarding STD, testing, ultrasounds, pap smears, vaginal dryness, painful intercourse, breast care, and more. The search world for OBs is lucrative and we can find our niche(s) relatively fast and effectively. A starting PPC budget of $500-$1,000 should help establish cost-per-acquisition benchmarks for ongoing optimization. All content for webpages, ads, and SEO content is included in this package.
I would recommend a $500-$1,000 dollar budget to start on PPC for the first month for testing. After this first month we should have (or be extremely close to) an accurate cost per acquisition. For example, if CPA is $100 and you need 10 patients this month from PPC we know we would need a $1,000 budget.
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We can target on Google's Display Network. We will target people who have taken action on the site. This is done through cookies. You have probably seen Google Display Ads when on a resourceful website (e.g. Business Insider). On the sides of articles you may see an ad for something you were on the other day, this is the display network.
I like to breakout display campaigns according to where the visitor is at in our funnel. Many of times their actions on the site can tell you where they are in the funnel.
For example - Someone was on our site for less than 5 minutes vs. Someone filled out a form, but never answered the phone.
We would also breakout retargeting campaigns by the page they were on. For example, if they were on an article about PCOS we would want to serve a PCOS ad.
First, we would deploy a customer relationship management system to automate marketing functions such as sending confirmation texts, appointment reminders, nurturing leads, and other time saving/revenue driving activities. These automations will streamline operations, enhance customer engagement, and close more leads. Once our revenue generating build outs are completed we will help streamline review request automations, social media scheduling, Google Business Profile updates, and other necessary (but non-revenue driving) aspects of digital marketing. Once that is complete, we will set benchmarks to analyze the effectiveness of the top of our funnel to the closing of it. For more information on LeadConnect, click here
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It's been a pleasure working on this. I am excited to hear your thoughts. Thank you again.