Month 1: E-commerce Integration and SEO Development

• E-commerce Components: Launch an online store for Natural Surface Solutions, the division specializing in daily maintenance sprays for natural stone. This will include product listings, shopping cart integration, and secure payment gateways.
• SEO Service Pages: Develop and optimize new content focused on key phrases such as "natural marble surface cleaner" to improve search engine rankings and attract targeted traffic.

Month 2: SEO Enhancement and CRM Implementation

• SEO Strategy for Online Shop: Intensify SEO efforts for the e-commerce platform to capture more leads and conversions through strategic keyword targeting and content marketing.
• CRM Implementation: Deploy a customer relationship management system to automate essential marketing functions such as sending reminder texts, requesting reviews, and nurturing leads. This automation will streamline operations and enhance customer engagement.

Month 3: Finalization and Evaluation Preparation

• SEO and CRM Finalization: Complete the fine-tuning of SEO and CRM setups to ensure optimal performance and readiness for ongoing digital marketing efforts.
• Preparation for Month 4 Evaluation: Set benchmarks and prepare analytical tools to assess the impact of the newly implemented strategies.

Month 4: Comprehensive Evaluation and Future Planning

• Evaluation of Implemented Strategies: Analyze the effectiveness of e-commerce, SEO, and CRM strategies based on predefined metrics to gauge success and identify areas for improvement.
• Long-term Digital Strategy Formulation: Depending on the evaluation, discuss ongoing support and management options. This includes maintaining SEO, pay-per-click (PPC) advertising, web management, reputation management, and CRM at current pricing or transitioning to a maintenance plan that includes web management and CRM for a reduced fee.