November 28, 2022

Hey Chapman! Thank you for letting me put this together. I'm going to suggest SEO work, a pay per click strategy, and possibly re-targeting on social media in the future (this will be more helpful for family law)

Start Proposal Review
Goals & objectives

Develop a pay per click campaign that targets people who have likely gotten a DUI, drug charge, or something of that nature and push an immediate (or close to immediate) meeting

The General Strategy Layout

General Site Pages, Adjustments - After diving into SEMrush and our call the other day, it's clear the industry is a bit competitive. I think we can compete with by having the well structured resource center and content strategy we develop in phase 1.

Bi-Weekly Strategy - We will have one call at the beginning of each month and one call at the end (some client opt for bi-weekly check ups if your schedule doesn't allow for a meeting). During build outs you have full access to me and MD representatives.

SEO - This is done through content, title tags, meta-descriptions, alt-text, and technical SEO.. In short, it's structuring and building out a website that Google deems valuable to the visitor. This comes from good, keyword focused, content. I like to call Google an "information fetcher", so we want them to present our content and information first.

Full Story Integration - Making it possible to screen record visitors

Pay Per Click Strategy - Going for those in need of a DUI/Criminal Defense attorney/Potentially Family Law

Part II - The Solution
The Solution

This section will provide a solution to generating and converting web traffic.

Search Strategy

SEM (Paid & Organic - $719/month)

2 Calls Per Month (1 Strategy/1 Recap) - Strategy call will consist of things such as A/B test, that months web goals, and any other special projects going on. At the end of the month we will have a recap call. This will include reporting, discussing the results, and acting accordingly (making data-driven decisions).

Pay Per Click Management -

*I would also suggest going for some Family Law if your incorporating it into your practice. There would be no additional charge for this. We would develop 1 blog for each category on the months you want to pursue Family Law.

Blog uploading 2 times/month - Keywords will be generated from SEMrush and content will be provided by MD. Your firm will own all content MD provides.

Up To 8 Hours of Site Work To Support SEO Efforts- MD will provide 8 hours of site adjustments, content strategy, and special projects.

Title Tag, Meta Descriptions, ALT Text, and Technical SEO - Will be provided by MD Marketers to ensure that we are complying with Google's best practices.

Social Strategy

Paid Social Media Targeting ($189/month)

We have a play for custom audiences. This strategy targets specific people with personalized messages. We can upload clients previous emails.

We can target recently seperated people on social media (which only applies to the family law side)

We can also use social pixels to re-target people who have been to the site.

**I'm not 100% convinced that this is a great play so it is not included in the price below

Re-targeting Strategy

Future Retargeting Campaign Thoughts (Included)

Once traffic increases we can target on Google's Display Network. We will target people who have taken action on the site. This is done through cookies. You have probably seen Google Display Ads when on a resourceful website (e.g. Business Insider). On the sides of articles you may see an ad for something you were on the other day, this is the display network.

You can get granular with this. For example, I like to breakout display campaigns according to where the visitor is at in your funnel. Many of times their actions can tell you where they are in the funnel.

Here is an example

1.) Someone was on your site for less than 5 minutes

2.) Someone was on your site for more than 5 minutes

3.) Someone filled out a form, but never answered the phone.

Investment overview
SEM (Paid, Organic, Re-targeting)
2 Blog Posts Per Month
Tags, Analytics, and Pixel Integrations For Detailed Tracking
Collateral & Content
719.00 (no contract)
Initial Launch Date
January 20, 2023
Download Detailed Timeline
time for action

Submit Any Questions You May Have
(We will attach it to your account notes)

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It's been a pleasure working on this. I am excited to hear your thoughts. Thank you again, Chapman!