We will run a PPC and SEO campaign on less competitive keywords. For example, we wouldn't want to bid on "property manager near me", because it's highly competitive, it is broad, and more expensive. However, "selling property with renters occupying it" has over 70 searches per month with a minimal cost per click and is possible to work our way up to #1 (this one term brings https://ballenvegas.com/4-tips-on-how-to-sell-a-tenant-occupied-property 35 visitors/per month). We can make our ad show as a top search result right away and we pay per click for services. I can cross reference what we would like to promote and what keywords are workable. We would work with an approach we call the GCLID strategy. When someone clicks AND converts, we can take their unique click ID (a random 12 digit number) and tell Google's Algorithm "we LIKE that!" Google then finds similarities between people who have converted and people who are seeing our ad. It's a way to tell Google who not just became a lead, but actually became a customer - a harmonious way for humans and algorithms to work together.

Google Click Identifier (GCLID): Definition - Google Ads Help

We can target on Google's Display Network. We will target people who have taken action on the site. This is done through cookies. You have probably seen Google Display Ads when on a resourceful website (e.g. Business Insider). On the sides of articles you may see an ad for something you were on the other day, this is the display network.

I like to breakout display campaigns according to where the visitor is at in our funnel. Many of times their actions on the site can tell you where they are in the funnel. Here is an example

1.) Someone was on our site for less than 5 minutes

2.) Someone was on our site for more than 5 minutes

3.) Someone filled out a form, but never answered the phone.

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We would also breakout retargeting campaigns by the page they were on. For example, if they were on an article about pools our ad would include a pool in it.

First, we would deploy a customer relationship management system to automate marketing functions such as sending reminder texts, posting on all socials at the same time, requesting reviews, nurturing leads, and other time saving/revenue driving activities. These automations will streamline operations, enhance customer engagement, and close more leads. Once we complete fine-tuning our CRM for ongoing digital marketing efforts, we will set benchmarks and prepare analytical tools to assess the impact of the newly implemented strategies. Each month we will analyze the effectiveness of the top of our funnel (marketing) and our conversion rates (CRM strategies). We will evaluate performance based on predefined metrics to gauge success and identify areas for improvement. LeadConnect (Built using GHL) can text, email, post on social, assign tasks, and automate most digital activity. For more information on LeadConnect, click here