As we build SEO, content, and the new site structure we'd like to make an immediate impact through paid search and display advertising (While we simultaneously work on organic strategies).
Digital Marketing Avenues
This section will provide a solution to generating and converting web traffic. We'll cover search, social, and re-targeting.
We could run Google Ads to get you on top as we work on our SEO through content, backlinks, and technical components of SEO. I have attached a few SEMrush reports on Keywords that we could potentially go after. SEO is a long game and we'd need about 3 months to really start ranking, but once we rank organically you don't need to pay PPC to be on the first page. This also includes Google My Business updating.
I wouldn't rely to heavily on social media as they are hard to work around anything MLM related (even selling of gold they can be a real pain). I am happy to handle email campaigning for you though. I believe with the network that you're building both on and offline gives us an opportunity for both email blasts and automated email campaigns.
We can re-target on both Social & Google's Display Network. We will target people who have taken action on the site previously through social, back-links, search engines, or other mediums. I like to breakout display & re-targeting campaigns according to where the visitor is at in your funnel. This will also allow us to use relatable numbers, text, and images to cater to the user. Keep in mind that these are re-targeting ads so these visitors have already browsed the site. We will know what segment, range, and more by their first interaction with the site.
Submit Any Questions You May Have
(We will attach it to your account notes)
Thank you again, Donna Marie. I think we have an awesome looking site and I'm excited to start pulling levers to drive qualified traffic.