Develop a pay per click campaign that targets decision makers in the MLM industry and social to build a list of MLM employees
General Site Pages, Adjustments - After diving into SEMrush, the industry is not extremely competitive. I think we can compete with by having a well structured resource center and content strategy.
Bi-Weekly Strategy - We will have one call at the beginning of each month and one call at the end. During build out we will have calls every Friday at 9:30 AM.
SEO - This is done through content, title tags, meta-descriptions, alt-text, and technical SEO.. In short, it's structuring and building out a website that Google deems valuable to the visitor. This comes from good, keyword focused, content. I like to call Google an "information fetcher", so we want them to present our content and information first.
Full Story Integration - Making it possible to screen record visitors
Social Media Strategy - Paid only. We will target employees of MLM companies in one campaign, and those interested in MLM for the other.
Pay Per Click Strategy - Going for decision makers. https://docs.google.com/spreadsheets/d/1MHwhoIQUAYDc7OV7P-gwtrTB5hbqEymPrkp-vry4_4c/edit#gid=0
This section will provide a solution to generating and converting web traffic.
SEM (Paid & Organic - $687/month)
2 Calls Per Month (1 Strategy/1 Recap) - Strategy call will consist of things such as A/B test, that months web goals, and any other special projects going on. At the end of the month we will have a Recap call. This will include reporting, discussing the results, and acting accordingly (making data-driven decisions).
Pay Per Click Management - https://docs.google.com/spreadsheets/d/1MHwhoIQUAYDc7OV7P-gwtrTB5hbqEymPrkp-vry4_4c/edit#gid=0
Blog uploading 1 time/week - These will be pulled from the book (which saves DSS a good chunk of change), and formatted to be optimized for keywords
Up To 5 Hours of Site Work To Support SEO Efforts- MD will provide 5 hours of site adjustments, content strategy, and special projects.
Title Tag, Meta Descriptions, ALT Text, and Technical SEO - Will be provided by MD Marketers to ensure that we are complying with Google's best practices.
Paid Social Media Targeting ($189/month)
We have a play for custom audiences. This strategy targets specific people with personalized messages.
We can target people who work at the following companies
We can also target people with these interests
We will run lead gen. You can target with a form native to the social platform. These usually result in more leads that are less intent based (which is what we seem to be doing here)
Future Retargeting Campaign Thoughts (Included)
Once traffic increases we can target on Google's Display Network. We will target people who have taken action on the site. This is done through cookies. You have probably seen Google Display Ads when on a resourceful website (e.g. Business Insider). On the sides of articles you may see an ad for something you were on the other day, this is the display network.
You can get granular with this. For example, I like to breakout display campaigns according to where the visitor is at in your funnel. Many of times their actions can tell you where they are in the funnel.
Here is an example
1.) Someone was on your site for less than 5 minutes
2.) Someone was on your site for more than 5 minutes
3.) Someone filled out a form, but never answered the phone.
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It's been a pleasure working on this. I am excited to hear your thoughts. Thank you again, Donna Marie!