Key Components

• Google & Bing Advertising  - We will develop 3 campaigns (ABA, Autism, Medicaid). More on this below and here are the keywords for PPC. - CLICK HERE FOR STRATEGY
• SEO - This is done through content, title tags, meta-descriptions, alt-text, and technical SEO.. In short, it's structuring and building out a website that Google deems valuable to the visitor. This comes from good, keyword focused, content. I like to call Google an "information fetcher", so we want them to present our content and information first. I am going to start by writing blogs regarding specific informational based questions around ABA, Autism, Etc.
  • The reason is we can rank fast for those keywords while PPC is carrying the weight of the more competitive "ABA home services near me" keywords. We can rank queries like "How to know if my child has autism" in the meantime relatively quickly. Once we get a snowball started we will start ranking keywords like "ABA home services near me" and other heavy hitters.

• Social Media - 3 Platforms (Facebook, LinkedIn, Instagram.. We will also create and post on our Google Business Profile)
• Collateral/Develop Content & Web Pages - Landing pages for each of our PPC campaigns and landing pages for specific SEO keyword groups is included
• Bi-Weekly Strategy - We will have one call at the beginning of each month and one call at the end (some client opt for bi-weekly check ups if your schedule doesn't allow for a meeting). During build outs you have full access to me and MD representatives.
• Full Story Integration - Making it possible to screen record visitors to use as live user groups