May 16, 2022

Hi, Nashi! Thank you for letting me put this together. I'm going to suggest continuing to work together on SEO and bring on some paid campaigns, a pay per click strategy and targeting on social media.

Start Proposal Review
Goals & objectives

Develop pay per click campaigns that are capturing inquires that are transactional based. In addition to that we can run a social campaign to those interested in meditation and sounds baths (I would prioritize PPC)

The General Strategy Layout

General Site Pages, Adjustments - After diving into SEMrush, the industry is not extremely competitive. I think we can compete by having a well structured resource center and content strategy.

Bi-Weekly Strategy - We will have one call at the beginning of each month and one call at the end. During build out we will have calls once a week.

SEO - This is done through content, title tags, meta-descriptions, alt-text, and technical SEO.. In short, it's structuring and building out a website that Google deems valuable to the visitor. This comes from good, keyword focused, content. I like to call Google an "information fetcher", so we want them to present our content and information first.

Social Media Strategy - Paid only. We will target people local to Las Vegas interested in yoga. meditation, and sound baths.

Pay Per Click Strategy - Going for transaction based keywords. https://docs.google.com/spreadsheets/d/1wEAsqTg5Eh6yPRTHlECSIP2GxW0EPLzTyILJsylxFV4/edit?usp=sharing

Part II - The Solution
The Solution

This section will provide a solution to generating and converting web traffic. We'll cover search, social, and re-targeting.

Search Strategy

SEM (Paid & Organic - $378/month)

2 Calls Per Month (1 Strategy/1 Recap) - Strategy call will consist of things such as A/B test, that months web goals, and any other special projects going on. At the end of the month we will have a Recap call. This will include reporting, discussing the results, and acting accordingly (making data-driven decisions).

Pay Per Click Management - https://docs.google.com/spreadsheets/d/1wEAsqTg5Eh6yPRTHlECSIP2GxW0EPLzTyILJsylxFV4/edit?usp=sharing

Blog uploading 1 time/week - These will be pulled from your content and formatted to be optimized for keywords

Up To 4 Hours of Site Work To Support SEO Efforts- MD will provide 4 hours of site adjustments, content strategy, and special projects.

Title Tag, Meta Descriptions, ALT Text, and Technical SEO - Will be provided by MD Marketers to ensure that we are complying with Google's best practices.

Social Strategy

Paid Social Media Targeting ($189/month)

We have a play for custom audiences. This strategy targets specific people with personalized messages.

We can target people with these interests

We will run lead gen. You can target with a form native to the social platform. These usually result in more leads that are less intent based (which is what we are going for building a marketing list)

Re-targeting Strategy

Future Retargeting Campaign Thoughts (Included)

Once traffic increases we can target on Google's Display Network. We will target people who have taken action on the site. This is done through cookies. You have probably seen Google Display Ads when on a resourceful website (e.g. Business Insider). On the sides of articles you may see an ad for something you were on the other day, this is the display network.

You can get granular with this. For example, I like to breakout display campaigns according to where the visitor is at in your funnel. Many of times their actions can tell you where they are in the funnel.

Here is an example

1.) Someone was on your site for less than 5 minutes

2.) Someone was on your site for more than 5 minutes

3.) Someone filled out a form, but never answered the phone.

Investment overview
SEM (Paid & Organic)
Social Advertising Management (Paid)
Social Media Lead Generation
Tags, Analytics, and Pixel Integrations For Detailed Tracking
Collateral (Iconography, Stock, Video, Etc.)
Total
567.00 (no contract)
Initial Launch Date
June 1, 2022
Download Detailed Timeline
time for action

Submit Any Questions You May Have
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It's been a pleasure working on this. I am excited to hear your thoughts. Thank you again, Nashi!