Build a transaction based site (e-commerce) that showcases products, content, and what the company is all about. We will work together to make sure you all are comfortable with the backend of the site so you can adjust prices, fulfill orders, and provide discount codes.
Other Notable Items
Visual Hierarchy & Branding
I'd suggest building out a website with a content management system. Developing a system will enable us to have a more dynamic site and provide the opportunity for a more lucrative strategy for advertising.
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management. We can do this for each product that we offer. These systems include a back-end, meaning editors can edit without web knowledge to add/delete and edit text, images, and products on the site. As the operation scales so can the website.
Tracking For Strong Analytics To Improve ROI
Development Should Include the Following Integrations
The golden rule in business is if you can't measure it, you can't manage it. We want to build a site that enables us to know who is coming to our site, when they are coming to our site, and where they are coming from. MD's web development includes the following tracking tools to know how the website is performing.
Google Optimize - Optimize shows us which site experiences engage our customers.
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
This is crucial in tracking user experience and advertising efforts.
Automation For Scalability & Growth
I recommend using a customer relationship management system (CRM), but we can also build an integration that is compatible with a spreadsheet. Hubspot is a great CRM if we don't have one established. When people inquire online or complete a micro-conversion (such as the coupon) all order activity will be automated. Once an order is placed we will want to automate order communications. This includes a "Thank you for your order" email, an email for tracking, and a delivery confirmation email. Once a customer is in our CRM we can automate these strategies. This is where we can use automation to save money, time, and resources.
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Thank you again. I enjoyed talking with you all yesterday. I hope you find this valuable and I'm excited to discuss further.