Cater a digital experience for those looking for IT security, especially VCISO. I would suggest using a content management systems (CMS) to house service pages and resources. We will also include a scheduling feature/CTA for decision makers to get in touch with you.
Micro Conversion (A resource or guide/free consult/etc.)
Other Key Components
We will accomplish the above key components by developing pages based off of a CMS that will provide a database we can edit services and resources.
Content Management Systems (CMS)
CMS is typically used for enterprise content management and web content management. CMS will be used for controlling service and resources pages. I would design a webpage one time that gets populated dynamically by a database. This is so important because we want to be able to target certain search queries with specific webpages. The only way to do this in an SEO friendly and cost/time effective way is through a CMS.
For example, we would want two different webpages for the search queries "How to prevent hackers" and "VCISO" . It would be extremely difficult to rank one page (e.g. your home page) for both of those keywords.
For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"
Tracking For Strong Analytics To Improve ROI
Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
Inquiry - I recommend using a CRM (e.g. HubSpot) , but we can also build an integration that is compatible with a spreadsheet or possibly your current CRM via zapier. You can automate this for conversions and scheduling a meeting. Once they are in our CRM we can automate Email & SMS strategy. You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated reminders for appointments. This is where we can use automation to save thousands of hours in time.
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Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions. Thanks again, Sean!