Site Pages

• Home Page - Eye catching, overview of services, pushes to next step in the funnel (selecting a service or obtaining lead information)
• CMS Pages For Service - Please reference - https://www.kroll.com/en/services/cyber-risk
• CMS Pages For Resources - We can design the site so you, us, or a content writer can easily add and update blog posts and resources.
• About - I can use the information about you on Orbis Solutions, but maybe we can add in some staff members or a video (included in web cost). This will help build credibility.
• Automated Chatbot with human intervention available with Tidio- We can have a chatbot have a conversation until you would rather have a human responding.
• Contact - General contact page with CTA (possibly a scheduling system).

Micro Conversion (A resource or guide/free consult/etc.)

• ‍Remember the Yes Rule - Remember if people say yes once they are exponentially more likely to say yes again (same applies to no). It is important for the visitor’s first answer to be a yes (which is especially challenging for high-involvement services) Below are some ways you can build micro-conversions without much effort in order for the first answer to be YES!
• Some examples could be offering a free security e-book (book made once and automatically sent out), offering an evaluation, or simply providing content that collects sign-ups.
• Ideally, you would want to A/B test in order to determine the best micro-conversion offering. We can help develop out this strategy further, but we will build the site to encourage a goal or conversion.
  

Other Key Components

• Image Optimization - Reducing the file size of your images as much as possible without sacrificing quality and putting in alt-text (helpful for SEO)

• Lead Automation - We will have a viewer submit information (e.g. email) and that data will go through to a CRM (customer relationship management) or spreadsheet (e.g. automate marketing communications on sign up). More information on lead automation below.
• SEO Focused - We will build the website after detailed keyword research. We want to see what people are searching for in the industry. I provided some preliminary research from red river free of charge (in the email).