THE/THC Reboot

Goals & objectives

Create a website that promotes THC as a leader in the cannabis industry across the nation and creating a website that promotes THE as a safe/diversified organization to invest in.

Key Components of the Build

Some Website To Analyze For The Highway Enterprises

https://www.baincapitalprivateequity.com
https://www.tdameritrade.com - (Just for look and feel)
https://www.bakhuholdings.com - (minus the cannabis)

Some Website To Analyze For The Highway Company

https://www.bakhuholdings.com/ (I really like this layout)
https://www.verano.com/
https://www.canopygrowth.com/

Site Pages (THE)

Home Page - Pushes to next step in the funnel (viewing the process page)
Process Page - How we invest
CMS For News Releases
Investors - We could attach reports, logins, etc.
About - A bit about the company.
Contact - General contact page with CTA (possibly a scheduling system listed above)

Site Pages (THC)

Home Page - Pushes to next step in the funnel (browsing brands and dispensaries)
CMS For Locations By State (Including Coming Soon)
CMS For Brand & Dispensaries
CMS For News Releases
About - A bit about the company.
Resources (FAQs, State Resources, Etc.)- Again, this will be on a CMS to easily publish resources and content. We will want to decide how we want to run our content schedule and if you'd like my help with that.
Contact - General contact page with CTA

Other Key Components

Lead Automation - We will have a viewer submit information and that data will go through to a CRM (customer relationship management) or spreadsheet (e.g. automate marketing communications on sign up/scheduling). More information on lead automation below.
SEO Focused - We will build the website after detailed keyword research. We want to see what people are searching for in the industry.

Part II - The Solution

The Solution

We will accomplish this task by developing two sites that feed one another and highlights what THC does (Acquires and builds dispensaries and brands) and what THE does (Aquire Assets To Provide Above Market ROI's To Investors)

Content Management Systems (CMS)

CMS is typically used for enterprise content management and web content management. CMS will be used for a dynamic resource center and specific services pages that will help with SEO. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database. This will be used for new brands, dispensaries, and any other press releases.

For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"

https://www.mdmarketers.com/las-vegas-web-development

We will use CMS for - Services By State, Services By Type, Our E-commerce Store, & General Resources.

Tracking For Strong Analytics To Improve ROI

Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for your websites and ads, and other actionable data.‍

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

Inquiry - I recommend using a CRM , but we can also build an integration that is compatible with a spreadsheet or possibly your current CRM. You can automate this for conversions and scheduling a meeting. Once they are in our CRM we can automate Email & SMS strategy. You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated reminders for appointments. This is where we can use automation to save thousands of hours in time.

Keep in Mind We Can Use LeadConnectMD to attach all dispensaries and companies to one CRM to centralize marketing.

THE/THC Reboot

Hey, Team! I've put together a game plan for THC & THE. This proposal will cover both. The cost and time frame is to revamp both websites.

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