Create a website that promotes THC as a leader in the cannabis industry across the nation and creating a website that promotes THE as a safe/diversified organization to invest in.
Some Website To Analyze For The Highway Enterprises
Some Website To Analyze For The Highway Company
Site Pages (THE)
Site Pages (THC)
Other Key Components
We will accomplish this task by developing two sites that feed one another and highlights what THC does (Acquires and builds dispensaries and brands) and what THE does (Aquire Assets To Provide Above Market ROI's To Investors)
Content Management Systems (CMS)
CMS is typically used for enterprise content management and web content management. CMS will be used for a dynamic resource center and specific services pages that will help with SEO. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database. This will be used for new brands, dispensaries, and any other press releases.
For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"
We will use CMS for - Services By State, Services By Type, Our E-commerce Store, & General Resources.
Tracking For Strong Analytics To Improve ROI
Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
Inquiry - I recommend using a CRM , but we can also build an integration that is compatible with a spreadsheet or possibly your current CRM. You can automate this for conversions and scheduling a meeting. Once they are in our CRM we can automate Email & SMS strategy. You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated reminders for appointments. This is where we can use automation to save thousands of hours in time.
Keep in Mind We Can Use LeadConnectMD to attach all dispensaries and companies to one CRM to centralize marketing.
Submit Any Questions You May Have
(We will attach it to your account notes)
Thank you, Guys! We will be focused on gearing these two sites to reflect our conversation from last week.