Create a website that promotes your membership, store, and displays the benefits of improving your horsemanship and life skills.
Some Website To Analyze
I know some of these sites are not exactly what we are doing, but they are gaining traffic online with people who may be interested in a membership.
Micro Conversion For B2B (A resource or guide/free consult/etc.)
Other Key Components
We will accomplish the above outline by developing the CMS collections that capitalize on each section of the site. We will have collections for both paid and free offerings. This will help the user experience and SEO down the line.
Content Management Systems (CMS)
CMS is typically used for enterprise content management and web content management. Our CMS will be used for the videos for our customers and specific services pages that will help with SEO. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database. This is important for scaling a website. The only way to do this in an SEO friendly and cost/time effective way is through a CMS.
For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"
Tracking For Strong Analytics To Improve ROI
Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
Inquiry - I recommend using LeadConnectMD. With LeadConnect you are able to respond to all conversations on one dashboard (text, email, phone, etc), track "Click To Customer", and automate a large portion of digital business both on the marketing and operations end. You are able to automate your support ticket process, marketing efforts such as sending a welcome email, a newsletter, or an automated reminders for appointments. This is where we can use automation to save thousands of hours in time.
The cost of MD taking over the automations, CRM, and the website maintenance is $349/month (This will include everything you need to run your business online)
Submit Any Questions You May Have
(We will attach it to your account notes)
Thank you, Shane! We will be focused on creating a clean site that can convert clients and is built with SEO in mind.