Purpose of The Website

• ‍Lead Generation - We will create a website that allows several opportunities for prospective patients to submit their information, call, and/or book an appointment. This data will be securely routed to a CRM - a system that tracks lead sources, provides immediate follow-up, and ensures you can connect with potential new patients.‍
• SEO Focused for Women's Health - We will build the website based on comprehensive keyword research (using tools like SEMrush) specific to OB-GYN services. This includes targeting terms prospective patients are actively searching for. In order to capture on as much traffic as possible we will have service specific pages and a robust resources center. Such as The Ob-Gyn Center Las Vegas - The Ob-Gyn Center
  • Although we will design our site much better
• ‍Empower Patients with Information - Our goal for a front facing site is to help patients make confident decisions regarding their health by connecting them with your OB-GYN expertise. By answering specific inquiries and providing specific services pages we will capture interest, visitor information, and ultimately new patients.‍

Web Pages:

We will build a home page, about/testimonial page, contact page, services page (broken into 3 categories and roughly 9 services), and a resource center (which will grow continually).

• Home Page: Briefly introduce your OB-GYN practice, the head dr and their experience, and highlight your patient-centered approach to health care and the services you offer.
• Service Categories Breakdown:
  • Preventive Care - This will hold individual service pages such as Wellness exams, screenings, and counseling.
  • Pregnancy and Prenatal Care -This will hold services pages related to pregnancy and prenatal care‍
  • Specialty Care - This category will house page for treatments for conditions like endometriosis, PCOS, and menopause.

The idea is to break down these pages to capture specific groups of keywords and be able to be more granular in our marketing approach.

• Resources Categories:
  • Women’s Health Education - Informative articles on common health questions.
  • Pregnancy and Postpartum - Resources for expecting and new mothers.
  • Gynecological Health - Information on conditions and treatments.

The resource categories will house individual posts that capture a specific key term or inquiry.

• About Us/Testimonials: This will have a highlight on the primary doctor in the office. It will showcase expertise and accolades to build credibility and trust.
• ‍Contact Us:
  • Lead Capture Form: An easy-to-use form for inquiries and appointment requests. Include phone number, email, and office location with Google Maps integration for easy navigation.

Development Process:

• Week 1 - Discovery Phase:
  • Understand your target patients, their primary needs, and common OB-GYN questions.
  • Review competitors’ offerings to identify opportunities for differentiation.
  • Create branding guidelines for the site (unless we already have this)
• Week 2 - Design and Development:
  • Design wireframes and mockups starting with the home page.
  • Develop a responsive website that’s easy to navigate across all devices. We will send you a staged domain to see it built in real-time.
  • Create static pages (Home, About, Contact)
• Week 3 - Content Creation:
  • Create content tailored to your core services and patient resources.
  • Integrate a user-friendly CMS for easy updates of patient resources, testimonials, and more.

• Week 4 - Testing and Launch:
  • Testing functionality and a patient-friendly experience.
  • Collaborative review to guarantee the site meets all expectations before going live.
  • Launch on AWS for optimal performance.