Tawny Banville Acupuncture

Goals & objectives

Build a website that accurately reflects the essence of acupuncture and holistic service while focusing on usability, accessibility, and overall aesthetic appeal. Below is a detailed outline of the proposal:

Key Components of the Project

Research & Design

In terms of web development, we stay current with the industry's best practices and user expectations. My goal is to develop a unique and visually engaging design, logo (if needed), and concept that aligns with your brand identity. This concept will prioritize a clean and modern design, emphasizing user-friendly navigation and an intuitive user experience.

Web Pages:

Home Page: The homepage will serve as the main entry point for visitors. It will be designed to create an impactful first impression, have a main offering, feature a concise overview of your services, and include a compelling call-to-action.
Service Pages (Content Management System - CMS): To highlight your range of acupuncture services and programs, and to help rank for health and wellness keywords, we will create dedicated pages. Each page will focus on specific health conditions, providing informative, engaging, and visually appealing content along with compelling imagery.
Blog/Media Page (CMS): Our focus will be on delivering a content-rich experience, ensuring that each blog post is prominently displayed with clear headings and concise excerpts. The blog page will be optimized for search engines to attract organic traffic.
About Page: This page will introduce the passionate team, emphasizing their expertise, experience, and commitment to making a positive impact in the lives of their clients.
Contact Page: We will make it convenient for visitors to reach out by implementing user-friendly contact forms and instant messaging features.

Other Key Components:

Mobile Responsive: The designed website will be fully responsive, ensuring seamless access and an optimal viewing experience across all devices, including desktops, tablets, and smartphones.
SEO Optimization: We will implement on-page SEO best practices to improve search engine rankings and enhance your website's visibility to potential clients.
Security and Performance: The latest security measures will be employed, and website performance will be optimized to ensure fast loading times and a safe browsing experience for all users.
Content Management System (CMS): A user-friendly CMS will be integrated, empowering you to update and manage website content effortlessly.
Visuals & Content: We will incorporate compelling visuals, such as welcoming images and soothing color schemes, to create an emotionally engaging atmosphere.
Social Sharing & Comments: Social sharing buttons will be included for each blog, media, and page to encourage readers to share content across various platforms, maximizing the reach of our articles.
Training & Support: Comprehensive training for your staff on how to effectively use the CMS will be provided.

For Hosting & Post Launch

Option 1: Set It & Forget It
If you prefer a "set-it-and-forget-it" deal, budget about $250-$300 per year for hosting and security (SSL certificate) and $500 for Accessibe.
Option 2: Monthly Web Hosting, Site Security, & 2 Hours of Web Work
We provide hosting, site security, and 2 hours of web work per month for $179/month. This includes everything needed for ADA compliance, ensuring peace of mind knowing that your web developer has everything covered.
Option 3: Web Hosting, Site Security, & CRM (LeadConnect)
This option includes email campaigns, SMS campaigns, lead tracking, social media scheduling, bookings, and more for $289/month. For more information regarding LeadConnect, please visit: LeadConnect.

Part II - The Solution

The Game Plan

Develop a dynamic website that showcases your expertise and services. The website will consist of the pages mentioned above. User experience and navigation will be clean, modern, intuitive, and user-friendly.

Content Management Systems (CMS)

A CMS allows non-technical users to update and manage website content without the need for coding knowledge. You can easily add, edit, or remove content such as service descriptions, resources, team profiles, blog posts, etc. ensuring that the website stays up-to-date and relevant. With a CMS, updates can be made quickly and in a scalable way. A CMS enables multiple users to collaborate on content creation and management. Different team members can have specific roles and permissions, ensuring a streamlined workflow and efficient content publishing process.

Tracking For Strong Analytics To Improve ROI

Site Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels: These are snippets of code designed to track valuable user data. This JavaScript snippet collects demographics, performance data for our website and ads, and other actionable insights.‍

FullStory: FullStory is a tool integrated through Google Tag Manager that captures visitors' interactions with our website via video recordings.

Automation For Scalability & Growth

We should be sending leads to a CRM. I would recommend using LeadConnectMD.com. We should be streamlining communications such as confirmations, reminders, follow ups, etc. LeadConnectMD allows for targeted and personalized marketing campaigns with detailed customer profiles and behavioral data. You can tailor marketing messages, deliver relevant content, and engage with clients and leads in an automated fashion. We can help you do this whether it is with LeadConnect or not. This is more for Phase 2

Tawny Banville Acupuncture

Hey Tawny! Congratulations on the license—couldn't forget you and David, you both are awesome. This proposal will cover a general acupuncture website that is ADA compliant.

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