Cater a digital experience specifically for property owners. This should include owner resources, services, rates and fees, and a scheduling feature/CTA for owners to get in touch with you.
Other Key Components
We will accomplish this task by catering to home owners through their own page(s) consisting of the appropriate resources, offerings, and integrations. These attributes will be easily editable once we launch.
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management. CMS will be used for a dynamic resource center including resources, blogs, and FAQs. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that.
Tracking For Strong Analytics To Improve ROI
Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
Inquiry - I recommend using a CRM (e.g. HubSpot) , but we can also build an integration that is compatible with a spreadsheet or your current CRM. You can automate this for the micro-conversions. Your audience can "pay " their email for free resources. Once they are in our CRM we can automate Email & SMS strategy. You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated reminders for appointments. This is where we can use automation to save thousands of hours in time.
Submit Any Questions You May Have
(We will attach it to your account notes)
Thank you, Tyler. I think you're onto something with catering directly to investors. I'm excited to help this idea grow.