May 20, 2020

Hi, Tyler! I've put together a game plan of making a separate site/subdomain site to specifically target property owners.

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Goals & objectives

Cater a digital experience specifically for property owners. This should include owner resources, services, rates and fees, and a scheduling feature/CTA for owners to get in touch with you.

Key Components of the Build

Site Pages

  • Home Page - Eye catching, overview of services, pushes to next step in the funnel.
  • Service Overview - Showcasing the offerings, potentially offering a "Owner Portal Preview"
  • Rates and Fees - Depending how structured the fees are you can display them. We can also develop an interactive calculator (that will bump development costs up just a bit)
  • Resources - We can develop a CMS to easily publish resources and content. We will want to decide how we want to run our content schedule. From a development standpoint it is all the same, we will just have to build the system around the content you want to publish (video, audio, written, etc.)

Micro Conversion

  • Remember the Yes Rule - Remember if people say yes once they are exponentially more likely to say yes again (same applies to no). It is important for the visitor’s first answer to be a yes (which is especially challenging for reoccurring payments/high-involvement services) Some ways you can build micro-conversions without much effort in order for the first answer to be YES!
  • Some examples could be offering a free 10-page e-book (book made once and automatically sent out), offering an evaluation, or offering a home investor webinar.
  • Ideally, you would want to A/B test in order to determine the best micro-conversion offering. We can help develop out this strategy further, but we will build the site to encourage micro-conversions.

Other Key Components

  • Lead Automation - We will have a viewer submit information (e.g. email) and that data will go through to a CRM or spreadsheet (e.g. automate marketing communications on sign up). More information on lead automation below.
  • In-Browser Editing - This means you will be able to edit text, offerings, and more directly from your browser to publish changes in real-time. We will provide a complete training manual on how to utilize in-browser editing.
  • SEO Focused - We will build the website after detailed keyword research (as we discussed). We want to see what people are searching for in the industry.

Part II - The Solution
The Solution

We will accomplish this task by catering to home owners through their own page(s) consisting of the appropriate resources, offerings, and integrations. These attributes will be easily editable once we launch.

Content Management Systems (CMS)

CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management. CMS will be used for a dynamic resource center including resources, blogs, and FAQs. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that.

Tracking For Strong Analytics To Improve ROI

Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for your websites and ads, and other actionable data.

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

Inquiry - I recommend using a CRM (e.g. HubSpot) , but we can also build an integration that is compatible with a spreadsheet or your current CRM. You can automate this for the micro-conversions. Your audience can "pay " their email for free resources.  Once they are in our CRM we can automate Email & SMS strategy. You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated reminders for appointments. This is where we can use automation to save thousands of hours in time.

Investment overview
Custom/Lead Generation
1,780.00
Custom Back-End (CMS)
Tags, Analytics, and Pixel Integrations
Optimize For Search Results
Deposit
890.00
Live Launch
890.00
Estimated Completion Date
June 22, 2020
Download Detailed Timeline
time for action
This Proposal Was Created By Brad Korer

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Thank you, Tyler. I think you're onto something with catering directly to investors. I'm excited to help this idea grow.