We’ve taken a close look at your website, your content, and how you’re currently showing up online. We’ve also reviewed leading competitors like FPA Chicago and Women’s Aid Center to understand what’s working, and where we can improve. A Bird's eye view report of these sites were provided in the email.
Goal: Create a modern, welcoming, and SEO ready platform that builds trust and drives action.
By the end of Month 1, you’ll have a digital presence built to rank and convert.
Goal: Drive traffic. Get found by patients who need you, especially those coming from out of state.
By the end of Month 2, you’ll have a system for consistent traffic and increased visibility for walk ins.
Goal: Make the marketing machine run smoother. Turn visitors into appointments.
Are we using Tebra as a CRM/EHR?
By Month 3, we’ll know what’s working, and we’ll start scaling it.
This 90-day sprint is just the beginning. You’ll walk away with:
Want to keep the momentum? We’ll offer options for ongoing support, or we can train your in-house team to take the reins.
To provide a site that serves three main functions: Scalability of specific pages for marketing campaigns, lead generation, streamlining patient acquisition
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media and e-commerce websites. We can use the concept of a CMS for our service pages and resource pages. The CMS is a vital tool in quickly scaling content for something like blogs or service offerings.
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for our website and ads, and other actionable data.
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
I recommend using a CRM , such as LeadConnect. Built using GHL, LeadConnect is HIPPA compliant and service is included in the marketing package. Once they are in our CRM we can automate Email & SMS strategy. Our CRM could automate text messaging campaigns, social media postings, etc. We should be streamlining communications such as appointment reminders, new lead follow ups, etc. A system like this would allow you to tailor marketing messages, deliver relevant content, and engage with clients and leads in an automated fashion.
Submit Any Questions You May Have
(We will attach it to your account notes)
Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions :)