Rose Women's Medical Center

Goals & objectives

We’ve taken a close look at your website, your content, and how you’re currently showing up online. We’ve also reviewed leading competitors like FPA Chicago and Women’s Aid Center to understand what’s working, and where we can improve. A Bird's eye view report of these sites were provided in the email.

Key Components of the Project

Month 1: Design, Structure, and Content Setup

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Goal: Create a modern, welcoming, and SEO ready platform that builds trust and drives action.

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What We’ll Do:

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Website Redesign

Calm, compassionate color palette (We should replace the harsh reds), improved mobile UX, and clear CTAs.
Rebuild Site Structure:
- Individual pages for abortion options similar to FPA: Medical, Surgical, Early, By Trimester, Aftercare, etc.
- Geo-targeted pages for surrounding states.

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Content Creation:

Core services pages (5–7), rewritten and optimized
Local landing pages (3–5 to start)
Visual Assets: Photography and branding refresh

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By the end of Month 1, you’ll have a digital presence built to rank and convert.

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Month 2: Visibility – SEO, Local Reach & Paid Ads

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Goal: Drive traffic. Get found by patients who need you, especially those coming from out of state.

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What We’ll Do:

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Keyword Strategy & On-Page SEO

Optimize each new page to target high converting search terms
Ensure you're showing up for “abortion clinic near me” and similar searches

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Launch Content Strategy:

Blog articles to target longtail searches such as
- “is abortion legal in ____?”
- Traveling from _____ for Abortion Services
- Accessing Abortion Services from Ohio
- Abortion clinic that doesn’t require insurance
- Getting an abortion at ____ Weeks

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Optional PPC Launch:

Low-cost campaigns targeting surrounding states (scalable as needed)

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By the end of Month 2, you’ll have a system for consistent traffic and increased visibility for walk ins.

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Month 3: Automation & Optimization

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Goal: Make the marketing machine run smoother. Turn visitors into appointments.

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What We’ll Do:

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CRM Setup + Lead Tracking

Track every lead, call, and form submission
Optional text/email automation to follow up with leads faster

Are we using Tebra as a CRM/EHR?

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Call Tracking + Form Optimization

Learn what’s working and double down

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Retargeting Setup

Facebook/Google campaigns to re-engage past visitors

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Ongoing Optimization:

Weekly reports
Strategy refinement based on what’s driving actual patient leads

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By Month 3, we’ll know what’s working, and we’ll start scaling it.

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After 90 Days: What Happens Next?

This 90-day sprint is just the beginning. You’ll walk away with:

A high-converting website
Better local and regional SEO presence
The tools to track and scale marketing
A clear understanding of what’s bringing in new patients

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Want to keep the momentum? We’ll offer options for ongoing support, or we can train your in-house team to take the reins.

Part II - The Solution

The Game Plan

To provide a site that serves three main functions: Scalability of specific pages for marketing campaigns, lead generation, streamlining patient acquisition

Content Management Systems (CMS)

CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media and e-commerce websites. We can use the concept of a CMS for our service pages and resource pages. The CMS is a vital tool in quickly scaling content for something like blogs or service offerings.

Tracking For Strong Analytics To Improve ROI

Site Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for our website and ads, and other actionable data.‍

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

I recommend using a CRM , such as LeadConnect. Built using GHL, LeadConnect is HIPPA compliant and service is included in the marketing package. Once they are in our CRM we can automate Email & SMS strategy. Our CRM could automate text messaging campaigns, social media postings, etc. We should be streamlining communications such as appointment reminders, new lead follow ups, etc. A system like this would allow you to tailor marketing messages, deliver relevant content, and engage with clients and leads in an automated fashion.

Rose Women's Medical Center

Hey, Dr. Rao! Rose Women’s Health Center plays a vital role in the lives of women not just in Illinois, but across neighboring states. In a time when access to care is more critical than ever, your clinic offers safety, compassion, and clarity, and your online presence should do the same.

Month 1: Design, Structure, and Content Setup

What We’ll Do:

Website Redesign

Content Creation:

Month 2: Visibility – SEO, Local Reach & Paid Ads

What We’ll Do:

Keyword Strategy & On-Page SEO

Launch Content Strategy:

Optional PPC Launch:

Month 3: Automation & Optimization

What We’ll Do:

CRM Setup + Lead Tracking

Call Tracking + Form Optimization

Retargeting Setup

Ongoing Optimization:

After 90 Days: What Happens Next?

Call Me

Email Me

Meet Me