Rose Women's Medical Center

Apr 1, 2025

Hey, Dr. Rao! Rose Women’s Health Center plays a vital role in the lives of women not just in Illinois, but across neighboring states. In a time when access to care is more critical than ever, your clinic offers safety, compassion, and clarity, and your online presence should do the same.

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Goals & objectives

We’ve taken a close look at your website, your content, and how you’re currently showing up online. We’ve also reviewed leading competitors like FPA Chicago and Women’s Aid Center to understand what’s working, and where we can improve. A Bird's eye view report of these sites were provided in the email.

Key Components of the Project

Month 1: Design, Structure, and Content Setup

Goal: Create a modern, welcoming, and SEO ready platform that builds trust and drives action.

What We’ll Do:

Website Redesign

  • Calm, compassionate color palette (We should replace the harsh reds), improved mobile UX, and clear CTAs.
  • Rebuild Site Structure:
    • Individual pages for abortion options similar to FPA: Medical, Surgical, Early, By Trimester, Aftercare, etc.
    • Geo-targeted pages for surrounding states.

Content Creation:

  • Core services pages (5–7), rewritten and optimized
  • Local landing pages (3–5 to start)
  • Visual Assets: Photography and branding refresh

By the end of Month 1, you’ll have a digital presence built to rank and convert.

Month 2: Visibility – SEO, Local Reach & Paid Ads

Goal: Drive traffic. Get found by patients who need you, especially those coming from out of state.

What We’ll Do:

Keyword Strategy & On-Page SEO

  • Optimize each new page to target high converting search terms
  • Ensure you're showing up for “abortion clinic near me” and similar searches

Launch Content Strategy:

  • Blog articles to target longtail searches such as
    • “is abortion legal in ____?”
    • Traveling from _____ for Abortion Services
    • Accessing Abortion Services from Ohio
    • Abortion clinic that doesn’t require insurance
    • Getting an abortion at ____ Weeks

Optional PPC Launch:

  • Low-cost campaigns targeting surrounding states (scalable as needed)

By the end of Month 2, you’ll have a system for consistent traffic and increased visibility for walk ins.

Month 3: Automation & Optimization

Goal: Make the marketing machine run smoother. Turn visitors into appointments.

What We’ll Do:

CRM Setup + Lead Tracking

  • Track every lead, call, and form submission
  • Optional text/email automation to follow up with leads faster

Are we using Tebra as a CRM/EHR?

Call Tracking + Form Optimization

  • Learn what’s working and double down

Retargeting Setup

  • Facebook/Google campaigns to re-engage past visitors

Ongoing Optimization:

  • Weekly reports
  • Strategy refinement based on what’s driving actual patient leads

By Month 3, we’ll know what’s working, and we’ll start scaling it.

After 90 Days: What Happens Next?

This 90-day sprint is just the beginning. You’ll walk away with:

  • A high-converting website
  • Better local and regional SEO presence
  • The tools to track and scale marketing
  • A clear understanding of what’s bringing in new patients

Want to keep the momentum? We’ll offer options for ongoing support, or we can train your in-house team to take the reins.

Part II - The Solution
The Game Plan

To provide a site that serves three main functions: Scalability of specific pages for marketing campaigns, lead generation, streamlining patient acquisition

Content Management Systems (CMS)

CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media and e-commerce websites. We can use the concept of a CMS for our service pages and resource pages. The CMS is a vital tool in quickly scaling content for something like blogs or service offerings.

Tracking For Strong Analytics To Improve ROI

Site Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for our website and ads, and other actionable data.

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

I recommend using a CRM , such as LeadConnect. Built using GHL, LeadConnect is HIPPA compliant and service is included in the marketing package. Once they are in our CRM we can automate Email & SMS strategy. Our CRM could automate text messaging campaigns, social media postings, etc. We should be streamlining communications such as appointment reminders, new lead follow ups, etc. A system like this would allow you to tailor marketing messages, deliver relevant content, and engage with clients and leads in an automated fashion.

Investment overview
Custom Back-End (CMS)
Tags, Analytics, and Pixel Integrations
Optimize For Search Results
Deposit
$1,200
Payment # 2
$1,200
Final Payment
$1,200
Estimated Completion Date
May 9, 2025
Download Detailed Timeline
time for action
This Proposal Was Created By Brad Korer

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Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions :)