The primary purpose of the site is to gain leads and possibly provide educational resources (I know you said you wanted to start marketing a bit more). We can do this by having a simple CMS, a home page, and 2 "splash" or conversion pages.
Developing a website that has two lead generating calls to action/conversion pages. One will be for a medical billing/coding guide that encourages third party services, the other will be a free evaluation/consultation/discover call/etc.
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media and e-commerce websites. We can use the concept of a simple CMS for Premier Billing to utilize content. The CMS will have a custom back-end, meaning editors can edit without web knowledge. I know you said you are running with a smaller team, so the CMS will enable you to add, edit, and delete posts on the site without needing a web developer (at least for quickly scaling content for something like blogs)
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
I recommend using a customer relationship management system (e.g. HubSpot), but we can also build an integration that is compatible with a spreadsheet. When people inquire online all order activity can be automated. Once they are in our CRM we can utilize communications. Even if they "pay" you their email in exchange for content there should be opportunity to provide a monetary value in that.
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Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions :)