The primary purpose of the site is to generate leads and general awareness through a scheduling site that includes galleries, events, and compelling content for the local sports community.
Developing a website that has several collections within a database to make generating content seamless and scalable. We need to integrate our scheduling system (done through GymMaster). We will also make it possible to incorporate an E-commerce collection for merchandise and other goods to be prepared for that.
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media and e-commerce websites. We can do this for product listing pages, events pages, galleries, content, and more. All CMS systems will have a custom back-end, meaning editors can edit without web knowledge. The CMS system will enable you to control, add, edit, and delete what is displayed on the site. The ability to quickly build content will help us build relative keywords for SEO goals (More on this below).
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with your website (screen recording your user's session).
Shipping Tracking & Integration - Once we are ready for E-commerce we will build out the shopping carts to include all shopping, accounts, and shipping activity.
Automation For Scalability & Growth
We recommend using a customer relationship management system (aka CRM), but we can also build an integration that is compatible with a spreadsheet. When people inquire online all order activity will be automated. Once they are in your CRM we can automate Email & SMS strategy . You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated reminder. This is important for our E-commerce launch as well. It guarantees a base, traffic, and ultimately sales. Even if they "pay" you their email in exchange for awesome content there will be a monetary value in that. In the meantime we don't want to tie up your time in dealing with the email correspondence, customer management, etc. This is where we can use automation.
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We are super excited to get started on this. We also have a few marketing ideas that can start being drafted as we build for the initial launch. We can also archive this proposal to use to document the journey.