Palm Corp Construction

Aug 24, 2023

Hi, Russell! I've put together a game plan for a website that can highlight our specific niche with a system to upload current and past projects. We understand that your business specializes in constructing and renovating high-end luxury homes

Start Proposal Review
Goals & objectives

Our proposal aims to create a visually stunning and user-friendly website that reflects your brand's exclusivity and craftsmanship. This site will be user friendly for website visitors and administrators.

Key Components of the Build

Website Overview:


  • Showcase your portfolio: Create a visually appealing platform to display your past and current luxury home projects, highlighting their unique features and craftsmanship.
  • Establish credibility: Demonstrate your expertise and experience in building and remodeling luxury homes. We can make this tangible on the site by saying something along the lines of "Building and Remodeling Palm Beach Homes worth $5 million and Above".
  • Generate leads: Implement lead capture forms and call-to-action elements strategically throughout the website to encourage potential clients to reach out for inquiries and consultations.
  • Enhance user experience: Develop a user-friendly interface that allows visitors to easily navigate through your portfolio, filter projects based on specific criteria (e.g. remodels and custom builds), and access detailed information about each property.

Home Page:

  • Engaging hero section showcasing a visually stunning luxury home image.
  • Introduction to your brand, highlighting your expertise and unique selling points.
  • Testimonials from satisfied clients to establish credibility.
  • Prominent call-to-action buttons to encourage visitors to explore the portfolio or contact you.

Portfolio Section:

  • A dedicated section to showcase your past and current luxury home projects.
  • High-resolution images and videos highlighting the unique features and craftsmanship of each property.
  • Detailed project descriptions, including key specifications, architectural details, and materials used.
  • Filter options to allow visitors to sort projects based on location, style, or specific features.

Services Offered:

  • An overview of the comprehensive range of services you provide, including new construction, remodeling, and renovation.
  • Detailed descriptions of each service, emphasizing your attention to detail, quality craftsmanship, and commitment to client satisfaction.

About Us:

  • An engaging section highlighting your company's history, values, and team members.
  • Showcase your certifications, awards, and affiliations to establish credibility.

Contact Us:

  • A dedicated page with a contact form, allowing visitors to submit inquiries and requests for consultations.
  • Display your contact information, including phone number, email address, and physical address.
  • Integration with Google Maps for easy navigation to your office location (if applicable).

Development Process:

Discovery Phase:

  • In-depth discussions to understand your brand, target audience, and specific requirements.
  • Review of your existing branding materials, including logos, color schemes, and fonts.
  • Analysis of your competitors' websites to identify opportunities for differentiation.

Design and Development:

  • Creation of wireframes and mockups for your approval, ensuring the website's visual aesthetics align with your brand identity.
  • Development of a responsive website using the latest web technologies, ensuring compatibility across all devices and browsers.
  • Integration of a content management system (CMS) to enable easy updates and additions to your portfolio. More on CMS below

Content Creation:

  • Create compelling and SEO-friendly content for your website, including project descriptions, service offerings, and about us section.
  • Optimization of content to improve search engine visibility and organic traffic.

Testing and Launch:

  • Rigorous testing of the website's functionality, performance, and responsiveness.
  • Collaborative review and feedback process to ensure the website meets your expectations.
  • Deployment of the website on AWS, the world's fastest hosting.
Part II - The Solution
The Solution

We have extensive experience in developing websites for the real estate industry, including our successful collaboration with AMH - a multibillion dollar REIT. We would be using similar technologies to showcase our properties.

Content Management Systems (CMS)

CMS is typically used for enterprise content management and web content management. CMS will be used for our portfolio and service pages. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database.

For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"

Tracking For Strong Analytics To Improve ROI

Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for your websites and ads, and other actionable data.

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

Inquiry - I recommend using a CRM , such as Once they are in our CRM we can automate Email & SMS strategy. We offer a CRM as well that we could automate text messaging campaigns, social media postings, etc. We should be streamlining communications such as appointment reminders, new lead follow ups, etc.  You can tailor marketing messages, deliver relevant content, and engage with clients and leads in an automated fashion.

Investment overview
Custom/Lead Generation
Custom Back-End (CMS)
Tags, Analytics, and Pixel Integrations
Optimize For Search Results
Live Launch
Estimated Completion Date
September 29, 2023
Download Detailed Timeline
time for action
This Proposal Was Created By Brad Korer

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I look forward to the opportunity to collaborate with you and create a remarkable online presence for your business. Thank you, Russell!