The primary purpose of the site is to gain leads. We can do this by having a simple CMS for services, a home page, and an about/contact page.
Developing a website that has lead generating capabilities/conversion pages. This will include a conversion page for medical billing/coding as a third party service/ The call to action will be for a free evaluation/consultation/discover call/etc.
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media and e-commerce websites. We can use the concept of a simple CMS for Optimal Health and Wellness. The CMS will have a custom back-end, meaning editors can edit without web knowledge. I know you said you are just getting started, so the CMS will enable you to add, edit, and delete posts on the site without needing a web developer (at least for quickly scaling content for something like blogs or service offerings)
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
We will have the ability to send leads to a CRM. This is something MD can help set up, or provide resources on how to do so. I recommend using a customer relationship management system (e.g. HubSpot), but we can also build an integration that is compatible with a spreadsheet. When people inquire online all lead activity can be automated. Once they are in our CRM you can streamline communications with an endless amount of automation tools. This may not be too critical as you get started, but as leads grow you'll want a site that can adapt around automation and CRMs
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Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions :)