Cater a digital experience for those looking to purchase cannabis without needing cash (for pick up) The site will include resources, about, a shopping area, and a contact page. We will design a site that we will be able to add different collections if we'd like as well (e.g. events or popups).
Site Pages - Starting With The Home, About, & Contact
Micro Conversion (A resource or guide/free consult/etc.)
Other Key Components
We will accomplish this task by developing collection lists through a CMS, a shopping cart, and a static home, about and contact page. We will start with the static pages first for a pre-launch.
Content Management Systems (CMS)
CMS is typically used for enterprise content management and web content management. CMS will be used for a dynamic resource center and specific area pages for SEO. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database. This is so important because we want to be able to target certain search queries with specific webpages. The only way to do this in an SEO friendly and cost/time effective way is through a CMS.
For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"
Tracking For Strong Analytics To Improve ROI
Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
Inquiry - I recommend using a CRM (e.g. HubSpot) , but we can also build an integration that is compatible with a spreadsheet or possibly your current CRM. You can automate this for conversions and scaling promo emails and deals. Once they are in our CRM we can automate Email & SMS strategy. You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated weekly deal. This is where we can use automation to save time.
Submit Any Questions You May Have
(We will attach it to your account notes)
Thank you, Brandi! Phase 1 would be the home page and static pages. We will then be focused on creating a shopping and CMS portion.