NMR - Phase 2

May 10, 2024

I'm thrilled to share some ideas for the next phase of our project, focusing on expanding Nevada Marble Restoration's online presence and introducing e-commerce functionalities.

Start Proposal Review
Goals & objectives

This proposal aims not only to expand Nevada Marble Restoration's online presence but also to establish a robust digital infrastructure that supports both immediate sales and long-term customer relationships.

Key Components of the Project

Month 1: E-commerce Integration and SEO Development

  • E-commerce Components: Launch an online store for Natural Surface Solutions, the division specializing in daily maintenance sprays for natural stone. This will include product listings, shopping cart integration, and secure payment gateways.
  • SEO Service Pages: Develop and optimize new content focused on key phrases such as "natural marble surface cleaner" to improve search engine rankings and attract targeted traffic.

Month 2: SEO Enhancement and CRM Implementation

  • SEO Strategy for Online Shop: Intensify SEO efforts for the e-commerce platform to capture more leads and conversions through strategic keyword targeting and content marketing.
  • CRM Implementation: Deploy a customer relationship management system to automate essential marketing functions such as sending reminder texts, requesting reviews, and nurturing leads. This automation will streamline operations and enhance customer engagement.

Month 3: Finalization and Evaluation Preparation

  • SEO and CRM Finalization: Complete the fine-tuning of SEO and CRM setups to ensure optimal performance and readiness for ongoing digital marketing efforts.
  • Preparation for Month 4 Evaluation: Set benchmarks and prepare analytical tools to assess the impact of the newly implemented strategies.

Month 4: Comprehensive Evaluation and Future Planning

  • Evaluation of Implemented Strategies: Analyze the effectiveness of e-commerce, SEO, and CRM strategies based on predefined metrics to gauge success and identify areas for improvement.
  • Long-term Digital Strategy Formulation: Depending on the evaluation, discuss ongoing support and management options. This includes maintaining SEO, pay-per-click (PPC) advertising, web management, reputation management, and CRM at current pricing or transitioning to a maintenance plan that includes web management and CRM for a reduced fee.
Part II - The Solution
The Game Plan

Phase 2 will involve launching a state-of-the-art e-commerce platform, fine-tuning SEO strategies, and implementing a robust CRM system. These steps are designed not just to enhance your online visibility but to streamline customer interactions and foster long-term growth.

Content Management Systems (CMS)

Our CMS will help maximize our online visibility through a targeted SEO strategy. By creating dedicated service pages optimized for specific service-based keywords, we'll enhance your reach to potential customers seeking expert marble restoration. Simultaneously, our e-commerce platform will be crafted to capture shopping queries, utilizing product-specific keywords that drive traffic to your cleaning and maintenance products. This dual approach ensures that every aspect of your business is optimized for the most relevant searches, effectively increasing both engagement and conversions.

Tracking For Strong Analytics To Improve ROI

Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for your websites and ads, and other actionable data.‍

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

LeadConnect Implementation - This CRM can handle social media posting, pipelines, texting, social media, call tracking, email, reputation management, calendars, task management, and more. With these tool we are able to keep in better contact with our current customers and close more deals.

https://www.leadconnectmd.com/

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Investment overview
Custom/E-commerce
$1200/month (3 months)
Custom Back-End (CMS)
Tags, Analytics, and Pixel Integrations
Optimize For Search Results
Deposit
N/A
Live Launch
N/A
Estimated Completion Date
June 1, 2024
Download Detailed Timeline
time for action
This Proposal Was Created By Brad Korer

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(725) 251-7672

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I'm excited to embark on this journey with you, enhancing Nevada Marble Restoration's digital footprint. Looking forward to achieving great results together!