.png){kind=small}
This project aims to improve NBT’s user experience by streamlining registration, boosting SEO, and increasing engagement with teams, coaches, and sponsors. Over 90 days, we’ll develop a long-term digital strategy for sustained growth.
Critical Adjustments
To improve NBT’s user experience and SEO performance, the website will undergo key design and structural improvements:
NBT’s digital presence can be optimized for registrants, tournament management, and users—players, coaches, parents, and sponsors. This three-month plan modernizes the website, enhances SEO, and optimizes accompanying assets like GBP and your CRM.
.gif){kind=icon}
Content Management Systems (CMS)
With a CMS, you can easily manage and update your website without any coding knowledge. Quickly add, edit, or remove content like teams, tournaments, program details, events, and resources to keep the site fresh and relevant. It also enables multiple team members to collaborate on updates, ensuring your site evolves with your program’s growth. A CMS makes managing NBT will make the growing the site simple, scalable, and efficient.
.gif){kind=icon}
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Google Tag Manager, Analytics, & Social Pixels: These are snippets of code designed to track valuable user data. This JavaScript snippet collects demographics, performance data for our website and ads, and other actionable insights.
FullStory: FullStory is a tool integrated through Google Tag Manager that captures visitors' interactions with our website via video recordings.
.gif){kind=icon}
Automation For Scalability & Growth
We should be sending leads to a CRM. I would recommend using LeadConnectMD for streamlining communications such as confirmations, reminders, follow ups, etc. LeadConnectMD allows for targeted and personalized marketing campaigns with detailed customer profiles and behavioral data. You can tailor marketing messages, deliver relevant content, and engage with clients and leads in an automated fashion. We can help you do this whether it is with LeadConnect or not. The idea is to connect our site to a CRM to enable a robust automation strategy.
Submit Any Questions You May Have
(We will attach it to your account notes)
NV
