Cater a digital experience for those looking for renovations and new builds. This should include resources, services, and a scheduling feature/CTA for decision makers to get in touch with you. There is a purpose for several pages, but we can do it more effectively and efficiently than we are doing it now.
Micro Conversion (A resource or guide/free consult/etc.)
Other Key Components
We will accomplish this task by developing area and service pages that capitalize on specific keywords e.g. "Hotel Renovation Contractor Las Vegas" or "Hotel Contractor Arizona".
Content Management Systems (CMS)
CMS is typically used for enterprise content management and web content management. CMS will be used for a dynamic resource center and specific area pages for SEO. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database. This is so important because we want to be able to target certain areas with specific webpages. The only way to do this in an SEO friendly and cost/time effective way is through a CMS.
For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"
Tracking For Strong Analytics To Improve ROI
Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
Inquiry - I recommend using a CRM (e.g. HubSpot) , but we can also build an integration that is compatible with a spreadsheet or possibly your current CRM. You can automate this for conversions and scheduling a meeting. Once they are in our CRM we can automate Email & SMS strategy. You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated reminders for appointments. This is where we can use automation to save thousands of hours in time.
Submit Any Questions You May Have
(We will attach it to your account notes)
Thank you, Melissa! This would be phase 1. We will be focused on creating a clean site that can convert before starting our efforts into marketing. However, I have created the plan for phase 2 (attached to the same email).