Overall Objective

By redesigning the website, implementing SEO and PPC strategies, and integrating a streamlined CRM system, we aim to position Muslusky Law as a top contender in the Las Vegas personal injury market. Within 90 days, we will deliver a fully optimized digital ecosystem that aligns with your firm’s goals.

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Month By Month Breakdown

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Website Revamp & CRM Integration (Delivery within 30 days)

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Website Redesign:

• Create a sleek, modern, and mobile-responsive website.
• Focus on conversions:
  • Clear calls-to-action, such as "Get a Free Case Review."
  • Optimized for lead capture.
  • Content that showcases practice areas, resources, attorney profile, and testimonials
    • I would like to express more of your personality into the site.
      • This is something that we can use immediate improvement on.
      • As seen in My Vegas, Kirk's Publications, and other credible organizations.
      • 4.8 on Google, and 5.0 on Avvo
• Ensure fast load times and SEO-ready architecture to meet industry standards.
  • In the accompanying video you'll see our site Audit is at an 84%.
  • At times you can't get it to 100%, but I can guarantee we will fix all errors and be >95%.

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CRM Integration:

• Implement a CRM system to streamline client management and follow-ups.
  • If this isn't in place we recommend LeadConnect built using GHL
    • CRM Experts In Las Vegas
• Key Features:
  • Automated email and SMS responses for inquiries.
  • Appointment reminders and case status updates.
  • Lead tracking to enhance nurturing efforts, particularly for PPC campaigns.

**At this point the site will be up and live and our lead workflow will be in place.

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SEO & PPC (Google Ads) Campaign Launch (Delivery within 60 days)

Advanced Local SEO:

• Optimize for high-value keywords
• Focus on niche specific landing pages.
• Some keywords I came across in a preliminary search
  • "E-bike Accidents"
  • "All State Low Ball Settlement Offer"
  • "Suing Uber For a Car Accident"
  • "Self Driving Car Accident"
• These key terms will have a lower cost per click and less competition.

PPC Strategy for Immediate Leads:

• Launch Google Ads campaigns.
• Develop ad groups tailored to practice areas.
  • Create landing pages for each ad group.

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**At this point ads will be live, and we will be starting to be picked up by Google

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Month 3: SEO & PPC Optimization + Workflow Refinements (Delivery within 90 days)

SEO Refinement:

• Analyze data from Google Analytics to identify opportunities for improvement.
• Optimize meta descriptions, headers, and content based on that data
  • There are examples of this in the loom video.
• Expand backlink strategies by guest posts, local directories, and legal industry websites.

PPC Campaign Optimization (Google Ads):

• Adjust ads based on campaign performance.
• Implement A/B testing for ad creatives. (Run 1 ad against the original)

CRM Workflow Refinement:

• Fine-tune automation
• Enhance communication workflows

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At this stage you'll have a clear understanding of your ongoing marketing needs. If you choose to bring the work in-house after this period, all the work we've completed will be yours to keep

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Month 4: Evaluation & Long-Term Strategy

• Long-Term Planning: We offer 3 options and the 4th option would be bringing in house.
  • SEO, PPC, CRM, and Site Management  ($1,200/month): Continuous optimization of content and rankings.
  • PPC Advertising, Website, and CRM Management ($500/month): Launch targeted campaigns for immediate bookings.
  • Website Management ($139/month): Regular updates, review monitoring, and smooth operation.
• Bringing back in house ($30-50/month): Ensuring fast, secure, and scalable hosting in house