Purpose of Proposal

This website proposal aims to increase conversions and simplify backend processes by using just two programs and no plugins. The focus will be on generating leads through targeted landing pages and optimizing the user experience for members accessing exclusive content across different tiers.

‍

Webflow > WordPress

• No Plugin Dependency - MA's currently relies on several plugins, which is common in the Wordpress ecosystem. Webflow offers a native design and development environment with built-in functionalities. Although this means a larger learning curve, it does mean fewer third-party dependencies. This reduces costs, simplifies the process, and reduces security challenges.
• Faster Load Speeds - Webflow websites are inherently faster due to their cleaner code. WordPress sites are weighed down with plugins.
• Design Flexibility & Customization - Webflow’s builder allows for custom designs. This ensures that Music Alliance can achieve a truly unique brand experience without limitations of a theme.
• Security & Maintenance - WordPress is known for frequent updates and security patches. Webflow handles security internally. This eliminates the need for ongoing plugin updates and security monitoring.
• SEO-Optimized - Webflow provides more control over SEO elements than YOAST, including clean code, meta tags, structured data, and fast performance, helping Music Alliance improve its search rankings and organic reach.

‍

Front Facing Development

• Home Page - Showcase Music Alliance’s mission, benefits, and community impact. Highlight membership perks and a strong call-to-action for introductory signups.
• Service/Pricing Page - Dedicated pages highlighting different aspects of Music Alliance’s expertise and offerings. Strong calls-to-action to encourage lead capture and membership sign-ups.
• Resource Center - An organized section for educational content. A good place for SEO-optimized content to attract organic traffic and generate leads.
  • (Including free content, graffitti wall, and other MA front facing resources)
• Community & Events - A calendar showcasing upcoming live events, webinars, and opportunities.
• About Us - Information about Music Alliance’s founders, mission, and impact in the music industry.
• Contact Us - Lead capture form for inquiries and potential memberships.

‍

Backend Development

Memberstack will accommodate membership structures and features.

• Custom Membership Plans & Dashboards - Create and manage multiple membership tiers (Affiliate Plus, Pro, and Elite), each with it's own benefits, access, and pricing.
• Security & Compliance - Memberstack prioritizes security with features like SOC 2 compliance, data encryption, and CAPTCHA integration.
• Seamless Login & Authentication - Secure and user-friendly authentication for members.
• Content Restriction - Control access to premium content based on user membership levels.
• Custom Member Dashboards - A personalized user experience for each member, enhancing engagement and retention. We can customize dashboards and CTAs based on membership tier.
• Backend Management - Memberstack will handle all user data, permissions, and payment processing, ensuring that Music Alliance can manage memberships without requiring additional software or plugins.
• Automation & API Integration - Memberstack integrates seamlessly with Webflow and Stripe allowing automated workflows without human intervention (e.g. granting access to specific content after someone upgrades membership levels).

Timeline

• Week 1 - Discovery Phase: Work with MA to understand Music Alliance’s needs, goals, and necessary changes from the Wordpress process.
• Week 2 - Front End Design: Create wireframes and mockups for primary pages on a staged domain. Integrate Memberstack for membership management.
• Week 3 - Front-End Development: Build home page, resource center, community, about, and contact.
• Week 4 - Backend Development: Develop Memberstack backend. Review the backend with the Music Alliance team.
• Week 5 - Final Testing & Launch: Perform final testing on the frontend and backend.
• Week 6 - Contingency Week: Reserved for any adjustments or unexpected issues that may arise post-launch.

‍

Why This Approach?

By using Webflow and Memberstack, we eliminate the need for multiple plugins, reduce maintenance overhead, and provide an overall better experience - for customers and the company. We look forward to collaborating with Music Alliance to build a next-level digital experience!