Cater a digital experience for those looking for a specific practice area. I would suggest using a content management systems (CMS) to store these areas of law, as well as house blogs/resources. We will also include a scheduling feature/CTA for people to get in touch with you.
Site Structure (Home Owners & Hosts)
Micro Conversion (A resource or guide/free consult/etc.)
Other Key Components
We will accomplish the above key components by developing a site that utilizes individual pages for the areas of practice as well as a collection for resources.
Content Management Systems (CMS)
CMS is typically used for enterprise content management and web content management. CMS will be used for controlling practice areas, blogs/resources, and eventually even location pages. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database. This is so important because we want to be able to target certain search queries with specific webpages. The only way to do this in an SEO friendly and cost/time effective way is through a CMS.
For example, we would want two different webpages for the search queries "Traffic Ticket DC" and "Drug Attorney Near Me" . It would be extremely difficult to rank one page (e.g. your home page) for both of those keywords.
For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"
Tracking For Strong Analytics To Improve ROI
Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
Inquiry - I recommend using a CRM (e.g. HubSpot) , but we can also build an integration that is compatible with a spreadsheet or possibly your current CRM. You can automate this for conversions and scheduling. Once they are in our CRM we can automate email & SMS strategy. You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated reminder. This is where we can use automation to save thousands of hours in time.
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Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions. Thanks again, Chapman!