Design and development of a new website with 150 SKUs, user-friendly navigation, category segmentation (e.g., weddings, corporate events), and seamless integration for both wholesale and direct-to-consumer sales.
Shopping Cart and Checkout:
Content Management System (CMS) for Lead Gen (Wholesale) AND E-commerce (Retails:
Responsive (and automated) Support:
Miomi Productions' new website will provide a seamless shopping experience for both wholesale and retail customers, offering a wide range of event commodities and accessories. With a user-friendly design, robust catalog, and efficient order processing, we aim to boost online sales and establish Miomi Productions as a trusted source for paper retail & event-related products.
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management, e-commerce, and for media websites. We can use the concept of a CMS for our project. The CMS will be on Webflows back-end, meaning we can edit and add pages as the site and business grows. If a new product emerges or a new opportunity arises you could generate a webpage from our backend, rather than making a new webpage. We can have a collection for lead generation pages (how it is now), a collection for products (e-commerce), and for operational pieces. I have clients use CMS systems to develop media pages, press releases, test results, and more.
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
We will have the ability to send contacts to a CRM. This is something MD can help set up, or provide resources on how to do so. I recommend using the customer relationship management system - LeadConnect. When people inquire online all lead activity can be automated. We can also automate emails to stay in touch with leads and customers. This will make it possible to keep manhours the same as you scale the business. This may not be too critical now, but as the business grows you'll want a site that can adapt and scale around automation.
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Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions. Thank you again, Tim!