Goals & objectives

Relaunch of the website to be static to start. Later features may include a content management system and scheduling automations.

Key Components of the Build

In-Browser Editing - This means you are able to edit text, content, and more directly from your browser to publish changes in real-time.
SEO Focused - We will build the website after detailed keyword research. We want to see what people are searching for regarding home inspections in Vegas and design the site around that
New and Improved Website - The website will be static (no automations or dynamic content), but it will be a fabulous new look.
Google My Business Update - We need to get Google sorted out for the right address and take control of that listing.
Go Daddy Access - I tested it and it looks like the account associated is under mindandbodybehavioral@gmail.com. This means we can probably access the domain!

Part II - The Solution

The Solution

Make a site that is easily editable by Mind & Body staff that has the ability to grow with Mind & Body's digital presence.

Content Management Systems (CMS)

(This will be a future project)

CMS is typically used for web content that should be dynamic. We can do this for scheduling, new content, and more.

Your CMS system will have a custom back-end database that editors can edit without web knowledge. There is more information on CMS below.

Tracking For Strong Analytics To Improve ROI

(This will be included in the original launch)

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects performance data for your websites and ads, and provides tons of actionable data.‍

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with your website (Video Recording).

Automation For Scalability & Growth

(This will be a future project)

I recommend using a CRM, but we can also build an integration that is compatible with a spreadsheet. When people schedule or inquire online all order activity will be automated. Once they are in your CRM we can automate Email & SMS strategy (the phone call may be a little trickier). You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated reminder.