Build a transaction based site (e-commerce) that showcases products. Daughter's site must integrate and function with Modalyst. McManus Auctions needs to be able to clear out inventory.
Other Notable Items
I'd suggest building out a website with a content management system using Shopify for both. We will need to add in an app that clears out 0 stock inventory for McManus ($6.00 per month) and an app that connects Modalyst (which is completed)
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management. We can do this for each product that we offer. Spotify includes a back-end, meaning editors can add/delete and edit text, images, and products on the site. As the operation scales so can the website.
Tracking For Strong Analytics To Improve ROI
Development Should Include the Following Integrations
The golden rule in business is if you can't measure it, you can't manage it. We want to build a site that enables us to know who is coming to our site, when they are coming to our site, and where they are coming from. MD's web development includes the following tracking tools to know how the website is performing.
Google Optimize - Optimize shows us which site experiences engage our customers.
Automation For Scalability & Growth
Spotify holds as a CRM if we don't have one established. When people inquire online or complete a micro-conversion (such as the coupon) all order activity will be automated. Once an order is placed we will want to automate order communications. This includes a "Thank you for your order" email, an email for tracking, and a delivery confirmation email. Once a customer is in our CRM we can automate these strategies. This is where we can use automation to save money, time, and resources.
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Thank you again. I enjoyed talking with you yesterday. I hope you find this valuable and I'm excited to discuss further.