Goals & objectives

The website will focus on education, certification, and process transparency. This will build trust with visitors and avoid potential regulatory issues.

Key Components of the Project

Key references for this build:

Currahee Coatings – Pistol Services Page
Blown Deadline – Order Form & Pricing Breakdown
Red5Worx – Cerakote Pricing Structure
Aegis Cerakote – Shipping Instructions Page

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Website Goals

Convert Leads: Encourage form submissions with strong calls-to-action
Build Credibility: Highlight your Cerakote certification, process transparency, and past work
Simplify Process: Use clear navigation and a custom quote form to streamline orders

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Site Structure

Home Page: Strong statement and visual, intuitive navigation, CTA, trust badges and accolades
Services Pages: Pistol Cerakote, Rifle Cerakote, Accessories + Misc Parts, Laser Engraving and Add-Ons. Each page will have a dedicated landing page through our CMS (more on CMS below)
Pricing page - Tiered or table format
Order page - Smart form with conditional logic, upload (for reference photos or ideas), custom fields for colors, styles, firearm types, and acknowledgement boxes (understanding terms and conditions)
How to Ship Page - Step-by-step, FFL rules, and timing/timeline of project. Also can be downloaded as a PDF
Gallery / Portfolio Page- Filterable by firearm type with Instagram embed (When you upload to instagram it will automatically update the website)
About / Certified Cerakote Pro -About: Your story, shop photos, certifications, awards
Contact Page - Smart lead capture form. Visitor will be able to filter by interest (get quote, ask question, check status) Map, phone, and email

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Part II - The Solution

The Game Plan

This website will serve as a conversion driven platform for Magel Munition's Cerakote services. We will combine a modern, light, and slick feel with the best practices from leading industry sites. The site will focus on a user experience that focuses on education, certification, and Cerakote service structure.

Content Management Systems (CMS)

CMS stands for Content Management System, which is a database that manages your content. It is typically used for enterprise content management and web content management. We will utilize CMS for our portfolio, gallery, service, and resources pages, allowing us to seamlessly update and easily edit the content after launch. The CMS will enable us to design a webpage once and have it dynamically populated by a database. This is critical for doing SEO at scale and making it effective. For more information on CMS, please view Dynamic Content For a Dynamic World.

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Tracking For Strong Analytics To Improve ROI

Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for your websites and ads, and other actionable data.‍

Full Story Heatmap - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

Inquiry - I recommend using a CRM , such as LeadConnect. Once they are in our CRM we can automate Email & SMS strategy. Our CRM could automate text messaging campaigns, social media postings, etc. We should be streamlining communications such as shipment notifications, reminders, new lead follow ups, etc. You can tailor marketing messages, deliver relevant content, and engage with clients and leads in an automated fashion.

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