The primary purpose of the site is to provide information to the public and internally about our chapter. We will provide a gateway for members to access anything that is members only while still leaving part of the site viewable to guests and the general public. We will build the site to be able to add on resources, member profiles, and events as time goes on. This page can have general updates as well as press releases. The site will consist of a user friendly home page, bios, events, and a login for members, as well as an about/contact page.
Developing a website that has information for the public (including advertisements) as well as a user friendly way to update. The CMS will start with bios and event updates, but can grow to add in resources, fundraisers, and more. We can also include a conversion page for the public to subscribe for updates/join a particular fundraiser/event.
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media websites. We can use the concept of a simple CMS for our project. The CMS will have a custom back-end, meaning we can edit and add pages through a backend vs static pages. For example, if a new event comes up we can put it in a custom backend, rather than making a new webpage. The CMS will enable us to add, edit, and delete posts/updates/etc. from a backend. Eventually this will be extremely important to update pieces of the website easily as events happen, members change, and regulations change.
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
We will have the ability to send contacts to a CRM (but probably not LeTip wired). This is something MD can help set up, or provide resources on how to do so. I recommend using a customer relationship management system (e.g. HubSpot), but we can also build an integration that is compatible with a spreadsheet. We can also notify our membership chair when someone fills out the form. When people inquire online all lead activity can be automated. We can also automate emails to stay in touch with them and invite them back. Once they are in a CRM we can streamline communications.
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Thank you for allowing me to map out this plan. Super excited to hear the boards thoughts on this. Feel free to reach out if you have any questions. Thanks again, Joy!