LeTip West Desert

Jun 7, 2022

I recommend building a site that is able to present members, updates, and eventually even fundraisers/events/resources that we are doing throughout our chapter. We can do this through a CMS (more below).

Start Proposal Review
Goals & objectives

The primary purpose of the site is to provide information to the public and internally about our chapter. We will provide a gateway for members to access anything that is members only while still leaving part of the site viewable to guests and the general public. We will build the site to be able to add on resources, member profiles, and events as time goes on. This page can have general updates as well as press releases. The site will consist of a user friendly home page, bios, events, and a login for members, as well as an about/contact page.

Key Components of the Build
  • Back-end System (Tech term is "CMS") With Collections For Bios and Events - We want to have control of content through the use of a database rather than making a static site for events and members. This will enable new board members to be able to update the site.
  • Advertising Space - Giving options for advertising with reference field for more catered advertising.
  • Future CMS collections - As the site grows we can also add in fundraisers, events, and more. For example, we can have blogs and resources.
  • Animations – We will use subtle animations for attention grabbers. Animations are used to guide a user’s eyes to a certain part of the screen. We can implement animations to be able to predict the users journey. The layout will just use animation as a way to encourage certain behavior.
  • Simplicity & ease of use - We will make the site as user friendly as possible. This will be a focal point as we build the website out.
  • CSS Twitter feed - Adding in a CSS social feed for possible twitter (May have to be on a shared twitter account)
  • **Bonus Benefit - This will also give each of our members a backlink, which is a huge benefit for SEO
Part II - The Solution
The Solution

Developing a website that has information for the public (including advertisements) as well as a user friendly way to update. The CMS will start with bios and event updates, but can grow to add in resources, fundraisers, and more. We can also include a conversion page for the public to subscribe for updates/join a particular fundraiser/event.

Content Management Systems (CMS)

CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media websites. We can use the concept of a simple CMS for our project. The CMS will have a custom back-end, meaning we can edit and add pages through a backend vs static pages. For example, if a new event comes up we can put it in a custom backend, rather than making a new webpage. The CMS will enable us to add, edit, and delete posts/updates/etc. from a backend. Eventually this will be extremely important to update pieces of the website easily as events happen, members change, and regulations change.

Tracking For Strong Analytics To Improve ROI

Site Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for our website and ads, and other actionable data.

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

We will have the ability to send contacts to a CRM (but probably not LeTip wired). This is something MD can help set up, or provide resources on how to do so. I recommend using a customer relationship management system (e.g. HubSpot), but we can also build an integration that is compatible with a spreadsheet. We can also notify our membership chair when someone fills out the form. When people inquire online all lead activity can be automated. We can also automate emails to stay in touch with them and invite them back. Once they are in a CRM we can streamline communications.

Investment overview
Costs of Development
Custom Back-End (CMS)
Tags, Analytics, and Pixel Integrations
Optimize For Search Results
Live Launch
Estimated Completion Date
July 1, 2022
Download Detailed Timeline
time for action
This Proposal Was Created By Brad Korer

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Thank you for allowing me to map out this plan. Super excited to hear the boards thoughts on this. Feel free to reach out if you have any questions. Thanks again, Joy!