Las Vegas Only

Aug 9, 2022

I recommend building a site that breaks down the different categories by the clothing piece/accessory (with shirts being the focus). We will display those with a secondary category of mens and womens (potentially kids sizes in the future?)

Start Proposal Review
Goals & objectives

The primary purpose of the site is to provide a central hub to support and purchase Las Vegas Only merchandise. The site I would recommend would consist of a user friendly home page, 3-5 categories (with filters to sort variations), about page, contact page, as well as a user friendly checkout page.

Key Components of the Build
Websites Key Components
  • Back-end System ran through Shopify - We want to have control of content through the use of a database rather than making a static site. This will enable us to update individual product pages.
  • Future CMS collections - As the site grows we can also add in resources or events. For example, we can have a collection for "Las Vegas Only in The Media". You would be able to add these pages or it would be included in the 149.00 retainer.
  • Quick View – We will make sure quick view is incorporated into the website.
  • Checkout On Side - We will base the checkout on something along the lines of faithnfreedom over the hodgetwins
  • Awkward Styles Integration- Integration to Shopify. Awkward Styles is a print-on-demand, fulfillment, and dropshipping company
  • Simplicity & ease of use - We really need to hone in on what we are offering and put it right there. You said it best - K.I.S.S.
  • CSS feed & Social handles - We will be sure to include the social media handles, especially if influencers will be a big source of marketing.
The Category Pages
  • Mens - Shirts, Socks, Etc.
  • Womens - Shirts, Socks, Etc.
  • Do We Want an >20 or >50 section?
  • We will have filters as well do sort down categories further
Some Pages For Structural & Aesthetic Inspiration
Part II - The Solution
The Solution

Developing a website that has information for each product/SKU (ran by Shopify CMS) as well as a user friendly way to update product.

Content Management Systems (CMS)

CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media websites. We can use the concept of a simple CMS for our project. The CMS will be on shopifys back-end, meaning we can edit and add pages as the site and business grows. If a new product emerges or a new opportunity arises you could generate a webpage from shopifys backend, rather than making a new webpage.

Tracking For Strong Analytics To Improve ROI

Site Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for our website and ads, and other actionable data.

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

We will have the ability to send contacts to a CRM. This is something MD can help set up, or provide resources on how to do so. I recommend using a customer relationship management system (e.g. HubSpot), but we can also build an integration that is compatible with a spreadsheet. When people inquire online all lead activity can be automated. We can also automate emails to stay in touch with leads and customers. This will make it possible to keep manhours the same as you scale the business. This may not be too critical now, but as the business grows you'll want a site that can adapt and scale around automation.

Investment overview
Costs of Development
Custom Back-End (CMS)
Tags, Analytics, and Pixel Integrations
Optimize For Search Results
Live Launch
Estimated Completion Date
September 2, 2022
Download Detailed Timeline
time for action
This Proposal Was Created By Brad Korer

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Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions. Thanks again, Richard!