Landbank Website

Goals & objectives

Our proposal aims to create a visually stunning and user-friendly website that reflects Landbank's expertise on how investors can maximize their ROI. This site will be user friendly for website visitors and geared towards investors.

Key Components of the Project

Website Overview:

General Approach:

Help Investors Make Informed Decisions: Provide a call to action to guide investors to consult with an expert regarding a strategy for their property. We ask a handful of general questions through a form that guides the investor to either rent, sell, or consult with Landbank. A selling agent would encourage us to sell. A property manager would encourage us to rent. Landbank will come from an approach of consulting with an expert on if you should sell or rent out your house. This is our differentiation point and where we can rank for transactional key terms such as "should i sell or rent out my house"
Establish Expertise in Las Vegas Real Estate with a "Concentration" in property management: Demonstrate your commitment to the investor in the Las Vegas market, focusing on helping investors navigate their options between buying, selling, or a mixture of the two.
The Idea is To Generate Leads: This idea to sell, rent, or consult is a call-to-action to get an owner of a home on the phone with Landbank.

Home Page:

Hero Section: Engaging visuals highlighting investor success. For example, showcasing properties that have excellent returns while being 100% passive.
Introduction: Brief overview of your expertise in helping property owners make smart decisions, for renting, selling, or coming up with a plan that consists of the two. (e.g. let's rent for 2 years, and sell at the estimated peak)
Services (3 Categories): Property Management, Selling Your Home, Maximizing Returns
Buying/Renting - A secondary purpose of the website
Resources (3 Categories): Selling Your Home, Managing Your Home, Investing in Las Vegas. This will help us rank on specific key terms.
Testimonials: Showcase feedback from satisfied investors to build credibility and trust.‍

Service Pages:

Renting Your Property: Outline the benefits of renting for steady income. The biggest being it is passive income with our full-service property management offerings. This can break down into subcategories based on key terms.
Selling Your Property: Provide detailed information on selling services, including guidance on timing the sale for maximum return.
Maximizing Returns with Landbank: Encourage visitors to contact you for personalized insights and tailored strategies to optimize returns.

Resource Pages:

Selling Your Home: These will be resources and blog posts dedicated to keywords regarding selling based inquiries "e.g. how much value does a pool add to my home"
Managing Your Property: These will be resources and blog posts dedicated to keywords regarding managing your home "e.g. my tenant went to jail, what do i do?"‍
Investing in Vegas: These will be resources and blog posts dedicated to keywords regarding out of state investing "e.g. how is the Las Vegas rental market for investors"

Case Studies:

Success Stories: A portfolio showcasing case studies of past clients who maximized their returns by renting, selling, or consulting with Landbank

Rent/Buy Section:

Similar to how we have it now through app folio.
- Brad will need login to confirm

About Us:

Company Overview: A section detailing the company’s mission to help investors navigate being a property owner and investor in Las Vegas.
Expert Team: Highlight the experienced professionals on your team and their credentials
Certifications and Awards: Showcase any relevant certifications or accolades to establish credibility and trust with potential clients.

Contact Us:

Lead Capture Form: A simple, easy-to-navigate contact form for inquiries
Direct Contact Information: Include phone number, email, and office location with Google Maps integration for easy navigation.

Development Process:

Week 1) Discovery Phase:
- Understand your target audience, investor needs, and property market trends.
- Review of your competitors' offerings to identify key opportunities for differentiation
- Review competitors' traffic and the SEO competitive landscape
- Create branding guidelines for site
Week 2) Design and Development:
- Creation of wireframes and mockups on stage domain, starting with the home page.
- Development of a responsive website with seamless navigation across all devices.
- Integration of a user-friendly CMS (more on this below) for easy updates and management of success stories, resources, properties, and more.
Week 3) Content Creation:
- Creation of dynamic content tailored to your property management services and investor resources.
- Creation of static content such as the home, about, and contact page.
- More of dynamic vs static content below under "CMS" section
Week 4) Testing and Launch:
- Rigorous testing to ensure the website functions smoothly and provides an intuitive user experience.
- A collaborative review process to guarantee that the site meets your expectations before going live.
- Launch on fast, reliable hosting (AWS).

From here we would start Phase 2 (Landbank Marketing)

Part II - The Solution

The Game Plan

We have extensive experience in developing websites for the real estate industry, including AMH, a multibillion-dollar REIT. By leveraging the same technologies and strategies we can enhance user engagement and maximize the visibility of the site and conversion rates

Content Management Systems (CMS)

CMS stands for Content Management System. It's simply a system that manages content! It is typically used for enterprise content management and web content management. We will utilize CMS for our portfolio, service, and resources pages, allowing us to seamlessly update and easily edit the content after launch. The CMS will enable us to design a webpage once and have it dynamically populated by a database. This is critical for doing SEO at scale and making it effective. For more information on CMS, please view Dynamic Content For a Dynamic World.

Tracking For Strong Analytics To Improve ROI

Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for your websites and ads, and other actionable data.‍

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

Inquiry - I recommend using a CRM , such as LeadConnect. Once they are in our CRM we can automate Email & SMS strategy. Our CRM could automate text messaging campaigns, social media postings, etc. We should be streamlining communications such as appointment reminders, new lead follow ups, etc. For example, I filled out our current form but did not receive anything. You can tailor marketing messages, deliver relevant content, and engage with clients and leads in an automated fashion.

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