Local Marketing & Hypertargeting: It's All Good in the Neighborhood

Why Is This a Good Idea?

1. Maximize Leads: As a publisher you understand the immense value of high-quality leads. By combining our forces and marketing hyper-focused ad buying, we will can create a seamless lead generation system of people interested in marketing locally and having a CRM to market to that lead after.
2. Strategic Synergy: Every running ads in a publication needs effective customer relationship management to nurture leads, and every CRM specialist requires high-quality content for targeted marketing. By leveraging each other's strengths, we'll create a unified approach that enhances both print and CRM-based marketing efforts.‍
3. Niche-Specific Advantage: By focusing on industry-specific and hyperlocal markets, we will tailor both print and CRM strategies to maximize recognition and engagement in those areas.‍
4. Combined Forces: Combining forces allows us to cut advertising costs while expanding our reach. This streamlined marketing approach will drive results and grow both our businesses.

Mastermind Event Agenda

Publisher Presentation (Print) (15-20 minutes):

• Hyperlocal Print Strategy: Techniques for developing compelling print content that resonates with local audiences.
• Lead Generation through Local Publications: Effective tactics to generate leads through niche-specific local print publications.
• Q&A and Group Discussion: Interactive session for participants to share experiences, challenges, and successes in local print media.

Web Developer Presentation (15-20 minutes):

• Introduction to CRM Systems: Overview of CRM software and its role in managing local business leads.
• CRM Customization: Practical demonstration and hands-on exercises on customizing CRM systems to suit specific business needs.
• Workflow Automation: Setting up automated workflows for lead nurturing, follow-ups, and conversions.
• Open Discussion & Best Practices: Real-life examples of successful CRM automation strategies and best practices.

Objective: Sign participants up for niche-specific Facebook groups (e.g., "Local Business Marketing for [City]") and we can market to them in the future.

Timeline

• Week 1: Adjust the proposal to ensure it's mutually beneficial.
• Weeks 2 & 3: Market the mastermind.
• Week 4: Host the mastermind event.
• Week 5: Analyze, pivot, and run it again.

Requirements

Publisher (Print):

• Demo issues or copies of previous publications.
• Print case studies and success stories.
• Subscriber list segmentation for targeted marketing.
• Collateral for Mastermind

Web Developer:

• Demo account or preview of website tools.
• Zoom for event hosting.
• Landing page optimized for event registration.
• Automated system for lead nurturing.
• Email marketing platform and campaigns.