Cater a digital experience that is more specific to certain search queries, similar to the set up of Las Vegas DPA. I attached a group of search terms that I found digging through SEMrush.
Micro Conversion (A resource or guide/free consult/etc.)
Other Key Components
We will accomplish our objective by developing situational based CMS pages that capitalize on specific keywords e.g. "Can I buy home after retiring" or "How to get a mortgage self employeed".
Content Management Systems (CMS)
CMS is typically used for enterprise content management and web content management. CMS will be used for a dynamic resource center and specific situation pages that will help personalize our user experience. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database Daniele and Chris would have access to. This is important, because we want to be able to target certain situations as we think of them. The only way to do this in an SEO friendly and cost/time effective way is through a CMS.
For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"
Tracking For Strong Analytics To Improve ROI
Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
Inquiry - I recommend using a CRM , but we can also build an integration that is compatible with a spreadsheet. More than likely you'll want it to go to Sales Force. Once they are in our CRM we can automate Email & SMS strategy. If I can be of help here, I'm happy to do so. I think we can use a similar communication strategy to Las Vegas DPA.
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Thank you, Trevor! This would be phase 1. Focusing on creating a clean site that can convert before starting our efforts into marketing. However, I think a Google approach (similar to DPA) would be a good step 2 to keep in mind.