Develop a dynamic site that is SEO focused, has easy access to update content for blogs with a user friendly back-end, is automated, and includes a seamless payment integration.
Home Page Category Breakdown
SEO Strategy Overview
Mobile Friendliness and Responsiveness
Visual Hierarchy & Branding
I recommend building out a back-end for you and your family to easily be able to update the site (prices, develop coupons, build content, account notes, etc.) and developing an automation strategy for growth. Once the site is built you shouldn't have a hard time dynamically updating it.
Content Management Systems (CMS)
CMS (Content Management Systems) are typically used for enterprise content management and web content management for e-commerce websites. You can use a CMS to populate pages for product listing pages, categories, resources, staff pages, menus, and more. All CMS systems will have a custom back-end, meaning editors can edit without web knowledge. The CMS system will enable you to control, add, edit, and delete what is displayed on the site. If they want to build content (e.g. blogging) we can use a database for this as well (no extra development costs). The ability to quickly build content will help you naturally build relative keywords for SEO goals.
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Full Story - Full Story is a tag that enabales Google Tag Manager to capture visitors interactions with your website (Video Recording).
Shipping Tracking & Integration -You want to build out a shopping carts to include all shopping, accounts, and shipping activity.
Automation For Scalability & Growth
Site Development Includes the Following Automation
Inquiry - I recommend using a CRM (e.g. HubSpot) , but we can also build an integration that is compatible with a spreadsheet. You would not have to touch leads that are generated from the websites unless you wanted to.
CRM - Automate the process of getting leads from the website into your Customer Relationship Management System (e.g. HubSpot CRM).
Marketing - Email & SMS Automation. You are able to automate marketing efforts such as sending a welcome email to new subscribers, sending out a first time buyer coupon, or even an automated birthday email.
Operational - Automating confirmation emails, tracking numbers, requests for review.