Goals & objectives

The primary purpose of the site is to provide a central hub to support and purchase the products you are offering. The site I would recommend would consist of a user friendly home page, 3-5 categories (with filters to sort variations), about page, Q&A, contact page, as well as a user friendly checkout page.

Key Components of the Project

Websites Key Components

Back-end System ran through Shopify - We want to have control of content through the use of a database rather than making a static site. This will enable us to update individual product pages through the backend of Shopify. Once the site is built you'll be able to run it yourself. Hosting and the Shopify would run you $30/month but that would be the total monthly cost of the site (which goes directly to Shopify)
Future CMS collections for blog posts- As the site grows we can also add in resources or events if you choose to. We don't need to do it now, but you'll want a site that can grow with the business.
Simplicity & ease of use - Develop a user friendly site. We really need to hone in on what we are offering and put it right there.
CSS feed & Social handles - We will be sure to include the social media handles.

The Category Pages

Mens
Women
Children
Do We Want an >20 or >50 section?

Part II - The Solution

The Game Plan

Developing a website that has information for each product/SKU (ran by Shopify CMS) as well as a user friendly way to update products.

Content Management Systems (CMS)

CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media websites. We can use the concept of a simple CMS for our project. The CMS will be on shopifys back-end, meaning we can edit and add pages as the site and business grows. If a new product emerges or a new opportunity arises you could generate a webpage from shopifys backend, rather than making a new webpage.

Tracking For Strong Analytics To Improve ROI

Site Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for our website and ads, and other actionable data.‍

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording). This is where I'd be able to work with other team members to show how well our efforts are working.

Automation For Scalability & Growth

We will have the ability to send contacts to a CRM. This is something MD can help set up, or provide resources on how to do so. I recommend using a customer relationship management system (e.g. HubSpot), but we can also build an integration that is compatible with a spreadsheet. When people inquire online all lead activity can be automated. We can also automate emails to stay in touch with leads and customers. This will make it possible to keep manhours the same as you scale the business. This may not be too critical now, but as the business grows you'll want a site that can adapt and scale around automation.

time for action

This Proposal Was Created By Brad Korer

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Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions. Thanks again, Gary!

Gary Wu Proposal

I recommend building a site that displays the SKU's and shopping portion as well as a Q & A, About, and Contact. We can have a category breakdown by men, women, and children.

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