The primary purpose of the site is to provide a central hub to support and purchase the products you are offering. The site I would recommend would consist of a user friendly home page, 3-5 categories (with filters to sort variations), about page, Q&A, contact page, as well as a user friendly checkout page.
Websites Key Components
The Category Pages
Developing a website that has information for each product/SKU (ran by Shopify CMS) as well as a user friendly way to update products.
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media websites. We can use the concept of a simple CMS for our project. The CMS will be on shopifys back-end, meaning we can edit and add pages as the site and business grows. If a new product emerges or a new opportunity arises you could generate a webpage from shopifys backend, rather than making a new webpage.
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording). This is where I'd be able to work with other team members to show how well our efforts are working.
Automation For Scalability & Growth
We will have the ability to send contacts to a CRM. This is something MD can help set up, or provide resources on how to do so. I recommend using a customer relationship management system (e.g. HubSpot), but we can also build an integration that is compatible with a spreadsheet. When people inquire online all lead activity can be automated. We can also automate emails to stay in touch with leads and customers. This will make it possible to keep manhours the same as you scale the business. This may not be too critical now, but as the business grows you'll want a site that can adapt and scale around automation.
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Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions. Thanks again, Gary!