Fratelli's New York Pizza

Jul 10, 2023

Hi, Darren! I've put together a game plan for a website that is modern, user friendly, and able to accept online orders.

Start Proposal Review
Goals & objectives

This proposal outlines the key elements required to create a dynamic and user-friendly website that will enhance the digital experience for Fratelli's customers.

Key Components of the Build


  • In-depth consultation to understand Fratelli's specific requirements, target audience, and business goals
  • Competitive analysis of successful online pizza ordering platforms to identify key features and best practices
  • Collaboration with your team to gather necessary content, including menu items, pricing, and delivery areas

Design & Development

  • Custom website design that reflects Fratelli's brand identity and creates a visually enticing experience for your customers
  • User-friendly interface and intuitive navigation structure, ensuring easy access to menu options, customization choices, and delivery information
  • Integration of a secure and scalable online ordering system
  • Dynamic and interactive menu showcasing Fratelli's wide range of options
  • Mobile-responsive design, allowing customers to conveniently place orders from their smartphones or tablets

Content Creation and Optimization

  • Development of mouth-watering content, including descriptions and appealing visuals, to entice customers and enhance their appetite for Fratelli's New York Pizza.
  • Optimization of website content for search engines, ensuring that Fratelli's website ranks well in relevant search results, attracting organic traffic and potential new customers.
  • Rigorous testing of the website across multiple browsers, devices, and screen sizes to ensure a seamless and consistent user experience.
  • Implementation of web accessibility standards to ensure inclusivity and usability for individuals with disabilities.
Part II - The Solution
The Solution

The website will be designed to provide a visually appealing and intuitive user experience, allowing customers to easily browse, customize, and place their orders online.

Content Management Systems (CMS)

CMS is typically used for enterprise content management and web content management. CMS will be used for our galleries, latest news, and the embed for the menu items. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database.

For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"

Tracking For Strong Analytics To Improve ROI

Development Includes the Following Integrations

GTM, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for your websites and ads, and other actionable data.

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

Inquiry - I recommend using a CRM, but we can also build an integration that is compatible with a spreadsheet or possibly your current CRM. You can automate this for conversions and scaling promo emails and deals.

Investment overview
Custom Back-End (CMS)
Tags, Analytics, and Pixel Integrations
Optimize For Search Results
Live Launch
Estimated Completion Date
August 4, 2023
Download Detailed Timeline
time for action
This Proposal Was Created By Brad Korer

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Thank you, Darren!