Build a CMS website that will enable Fortified Pest Management to build their own landing pages that they own/control. This will help secure their assets, build opportunity for re-targeting, and enable them to scale successful strategies.
Home Page Category Breakdown
Mobile Friendliness and Responsiveness
Automated Chat Bot
Visual Hierarchy & Branding
Build a lead generating website that caters to specific sectors/pests by showcasing content, services, specialties, and more through a content management system (CMS).
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for digital content management and e-commerce management. We can do this for each sector/service that we offer. These systems include a back-end, meaning editors can edit without web knowledge to add/delete and edit text, images, and services on the site. As the operation scales so can the website. The CMS is like a database, or repository, of information that we can direct to certain parts of the website when building out pages for specific campaigns and sectors.
Tracking For Strong Analytics To Improve ROI
Development Should Include the Following Integrations
The golden rule in business is if you can't measure it, you can't manage it. We want to build a site that enables us to know who is coming to our site, when they are coming to our site, and where they are coming from. MD's web development includes the following tracking tools to know how the website is performing.
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
This is crucial in tracking user experience and advertising efforts.
Automation For Scalability & Growth
I recommend using a customer relationship management system (CRM), but we can also build an integration that is compatible with a spreadsheet. Hubspot is a great CRM if we don't have one established. When people inquire online or complete a micro-conversion (such as the coupon) all order activity should be automated. Depending on the system that we are using we maybe able to automate order communications. This includes a "Thank you for your order" email, text reminders , and an email for a review once the service is completed.
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Thank you again, Tim! It was a pleasure talking with you and being able to hit the drawing board for Fortified. I'm excited to hear your thoughts!