Florida Dreamin Homes

Goals & objectives

Our proposal aims to create a visually engaging and user-friendly website that reflects Florida Dreamin' Homes' expertise in helping property investors maximize their ROI. The site will be optimized for ease of use and specifically tailored to meet the needs of vacation rental investors.

Key Components of the Project

Website Overview

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Helping Investors Make Passive Income & Smart Decisions

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This website will position Florida Dreamin’ Homes as a trusted advisor for vacation rental investors. Unlike traditional agents or property managers who push one option and are focused on traditional real estate.
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This unique angle helps us rank for high intent terms like:

should I rent or sell my vacation home
vacation rental property management Florida
Florida short term rental management
vacation rental investment Florida
STR property management Florida
Florida vacation home manager

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Florida Vacation Rental Expertise

The site will focus on three core pillars:

Vacation Rental Property Management
Buying & Selling Investment Properties
STR Resources & Direct Booking Integration

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We bring proven experience to this project -

AMH on scalable property management systems and investor-oriented UX - Click Here For Live Website‍
FIBI Vacation Rentals, where we successfully marketed and optimized management services for vacation homes. We made a site highlighting the need for a property manager that specializes in STR - Click Here For Live Website

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Website Goals

Generate Leads: Strong and personalized CTAs for each service page
Build Trust: Use blogs, videos, and FAQs to educate owners and investors.
Simplify Decisions: Help users easily take action—rent, sell, invest, or consult.

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Site Structure

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Home Page

Hero Section: Showcase real investor success stories and passive income results.
Intro: Explain your mission
Core Services:
- Florida Vacation Rental Property Management
- Buying and Selling with STR Potential Highlighted
- Strategic Planning to Maximize Returns
Secondary CTA: Search & book vacation homes (You can highlight internal booking)
Resource Sections: We will do this through videos and blog posts starting with 3 categories: Vacationing in FL, Investing in STR, Managing STRs
Testimonials

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Service Pages

STR Property Management: Highlight passive income, hands-free ownership, and our full-service offerings
Buying & Selling: Educate users on timing, returns, and market positioning
Maximizing Returns: Offer personalized strategies tailored to investor goals

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Resource Pages

Selling Your Vacation Rental: SEO-optimized content on pricing, timing, and value-adds on vacation rentals
Managing Your Rental: Tips on upkeep, tenant issues, and compliance
Investing in Florida: Guides for out-of-state investors, including ROI breakdowns

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About Us

Mission
Team: Highlight bios, credentials, and experience
Certifications & Awards

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Contact Page

Lead Capture Form: Filter inquiries by interest (rent, buy, sell, or consult)
Direct Info: Phone, email, map integration

Part II - The Solution

The Game Plan

We have extensive experience in developing websites for the real estate industry, including AMH, a multibillion-dollar REIT. By leveraging the same technologies and strategies we can enhance user engagement and maximize the visibility of the site and conversion rates

Content Management Systems (CMS)

CMS stands for Content Management System. It's simply a system that manages content! It is typically used for enterprise content management and web content management. We will utilize CMS for our portfolio, service, and resources pages, allowing us to seamlessly update and easily edit the content after launch. The CMS will enable us to design a webpage once and have it dynamically populated by a database. This is critical for doing SEO at scale and making it effective. For more information on CMS, please view Dynamic Content For a Dynamic World.

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Tracking For Strong Analytics To Improve ROI

Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for your websites and ads, and other actionable data.‍

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

Inquiry - I recommend using a CRM , such as LeadConnect. Once they are in our CRM we can automate Email & SMS strategy. Our CRM could automate text messaging campaigns, social media postings, etc. We should be streamlining communications such as appointment reminders, new lead follow ups, etc. You can tailor marketing messages, deliver relevant content, and engage with clients and leads in an automated fashion.

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