Elevated Zebra

Goals & objectives

The primary purpose of the site is to gain advertising dollars from the marijuana and luxury industries. This will be done through having collections of compelling content

Key Components of the Build

Back-end System (Tech term is "CMS") With 4 Collections For Content- We want you to have control of podcasts, blogs, vlogs, galleries, etc. without the need of web knowledge.
Back-end System For Missions - We can design a page that pulls from a database. This way you can fill in the content and it automatically generates a Zebra Hustle Mission web-page with that content.
Lead Automation - We will have a viewer submit information (e.g. email) and that data will go through to a CRM or spreadsheet (e.g. automate marketing communications on sign up). More information on lead automation below.
In-Browser Editing - This means you will be able to edit text, missions, products, and more directly from your browser to publish changes in real-time. We will provide a complete training manual on how to utilize in-browser editing.
Membership (Gated-Content/Loyalty) - I'd suggest incorporating Memberstack (https://www.memberstack.io/). It’s 25.00/month (after we launch) for 10,000 users but it’s worth it. This 25.00 is to the program itself, not MD. This is essentially your automated employee that will keep track of who is under what plan and easily allows as an automated sales tool for up-selling memberships.
Custom Animations – We will use subtle animations for attention grabbers. Animations are used to guide a user’s eyes to a certain part of the screen. You do this to encourage a certain behavior. We will marry the concept of this psychology of web development and the branding guide that is developed for Elevated Zebra when making the animations. ‍
SEO Focused - We will build the website after detailed keyword research (as we discussed). We want to see what people are searching for in the industry.

Part II - The Solution

The Solution

Developing a website that has several collections within a database to make generating content seamless and scalable. We need gated-content for premium members (done through Memberstack). We will also make it possible to incorporate an E-commerce collection for merchandise and other goods.

Content Management Systems (CMS)

CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media and e-commerce websites. We can do this for product listing pages, scavenger hunts, categories, content, and more. All CMS systems will have a custom back-end, meaning editors can edit without web knowledge. The CMS system will enable you to control, add, edit, and delete what is displayed on the site. The ability to quickly build content will help us build relative keywords for SEO goals (More on this below).

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Tracking For Strong Analytics To Improve ROI

Site Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for your websites and ads, and other actionable data.‍

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with your website (Video Recording).

Shipping Tracking & Integration - Once we are ready for E-commerce we will build out the shopping carts to include all shopping, accounts, and shipping activity.

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Automation For Scalability & Growth

We recommend using a customer relationship management system (aka CRM), but we can also build an integration that is compatible with a spreadsheet. When people inquire online all order activity will be automated. Once they are in your CRM we can automate Email & SMS strategy . You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated reminder. This is important for our E-commerce launch as well. It guarantees a base, traffic, and ultimately sales. Even if they "pay" you their email in exchange for awesome content there will be a monetary value in that. These luxury and marijuana companies will pay for this consumer base (as long as it's legally hashed-out in your terms) and you can use that same email base for your own merch. In the meantime we don't want to tie up your time in dealing with the email correspondence, customer management, etc. This is where we can use automation to save thousands of hours in time.

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May 8, 2020

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