The primary purpose of the site is to target several sectors of MLM and umbrella them under a unified brand. We can do this with the concept of a CMS, it'll just need to be a bit more robust.
Developing a website that has several collections within a database to make generating content seamless and scalable. We will approach this similar to the original proposal, but will have a more robust content management system.
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media and e-commerce websites. We can do this for blogs, events, galleries, the hall of fame, services, and other content. The CMS will have a custom back-end, meaning editors can edit without web knowledge. The CMS will enable you to control, add, edit, and delete what is displayed on the site. Having a robust CMS will help us have an umbrella filled with MLM content all within one database.
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with your website (Video Recording).
Automation For Scalability & Growth
We recommend using a customer relationship management system (aka CRM), but we can also build an integration that is compatible with a spreadsheet. When people inquire online all order activity will be automated. Once they are in your CRM we can automate Email & SMS strategy depending on the form they fill out.
Here are some examples -
You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated E-book to prospects of the association. You can automate a form for prospective companies to fill out after they inquire about the hall of fame.
Submit Any Questions You May Have
(We will attach it to your account notes)
Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions :)