Our goal is to develop a website that mirrors the functionality and design of https://criminallawdc.com, while incorporating our unique branding and content. The website will primarily focus on providing information about DUI law in Washington, D.C., and promote your legal services in other areas with targeted landing pages.
Site Structure (Home Owners & Hosts)
Some Available Domains To Do This With
My suggestion would be to go with DefendingDC.com and this proposal would cover the Design & Branding
Micro Conversion (A resource or guide/free consult/etc.)
Other Key Components
We will accomplish the above key components by developing a site that utilizes individual landing pages similar to Benowitz. Our primary call to action will be pushing for the immediate call, text, etc.
Content Management Systems (CMS)
CMS is typically used for enterprise content management and web content management. CMS will be used for controlling practice areas for landing pages as we discussed on the call, blogs/resources, and eventually even location pages. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database. This is so important because we want to be able to target certain search queries with specific webpages and blog posts. The only way to do this in an SEO friendly and cost/time effective way is through a CMS.
For example, we would want two different webpages for the search queries "DUI Lawyer in DC" and "Drug Attorney Near Me" . It would be extremely difficult to rank one page (e.g. your home page) for both of those keywords.
For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"
Tracking For Strong Analytics To Improve ROI
Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
Inquiry - I recommend using a CRM (e.g. HubSpot) , but we can also build an integration that is compatible with a spreadsheet or possibly your current CRM. You can automate this for conversions, meeting reminders, etc.. Once they are in our CRM we can automate email & SMS strategy. You are able to automate marketing efforts such as sending a welcome email, a newsletter, or an automated reminder.
Submit Any Questions You May Have
(We will attach it to your account notes)
Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions. Thanks again, Chapman!