The primary purpose of the site is to provide information to the public about Compassion Advocacy Network and provide a gateway to get involved in one of two ways, donate or volunteer. The site will consist of a user friendly home page, about page, mission page, get involved page, and a backend system (CMS) for bio pages, events, news, and fundraisers as well as a general contact page.
Home Page - Eye catching pushes to next step (being to donate, partner up, or RSVP for an event). I see that we are doing this now with the fundraising events, although I would suggest making it easy to RSVP. This way you can use a system that reminds visitors of the event.
Our Mission/Who We Help - I think we could partner these pages up with a focus on explaining why someone would want to get involved.
Get Involved - We can have a dropdown that provides the ways someone could get involved.
Contact - General contact page for general inquiries
Developing a website that displays what Compassion Advocacy Network is doing with a user friendly way of getting involved. The CMS will start with bios, events, fundraisers, and news. We can also include a conversion page for the public to subscribe for updates/join a particular fundraiser/event.
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media websites. We can use the concept of a simple CMS for our project. The CMS will have a custom back-end, meaning we can edit and add pages through a backend vs static pages. For example, if a new events needs a press release, we'd upload it to a custom backend, rather than making a new webpage. The CMS will enable us to add, edit, and delete posts/updates/etc. from a backend. Eventually this will be extremely important to update pieces of the website easily as events happen, partners join, etc.
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
We will have the ability to send contacts to a CRM. This is something MD can help set up, or provide resources on how to do so. I recommend using our customer relationship management system, but we can also build an integration that is compatible with a spreadsheet. When people inquire online all lead activity can be automated. We can also automate emails to stay in touch with the community. Once they are in a CRM we can streamline communications. This will make it possible to keep manhours the same as we scale the organization.
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Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions. Thanks again, David!