Compassion Advocacy Network

Goals & objectives

The primary purpose of the site is to provide information to the public about Compassion Advocacy Network and provide a gateway to get involved in one of two ways, donate or volunteer. The site will consist of a user friendly home page, about page, mission page, get involved page, and a backend system (CMS) for bio pages, events, news, and fundraisers as well as a general contact page.

Key Components of the Build

Home Page - Eye catching pushes to next step (being to donate, partner up, or RSVP for an event). I see that we are doing this now with the fundraising events, although I would suggest making it easy to RSVP. This way you can use a system that reminds visitors of the event.

About Us

Board Page (Plus Team Pages) - I like the board member page, but we could add in bio pages and images to the board page to gain a bit more trust.
Latest News (CMS) - Holds blog posts, press releases, etc.

Our Mission/Who We Help - I think we could partner these pages up with a focus on explaining why someone would want to get involved.

Get Involved - We can have a dropdown that provides the ways someone could get involved.

Partner - We should add a form on here to be able to start building a database of supporters, volunteers, partners, etc.
Events - We can have past events to showcase and future events. Each page can have a form to fill out to capture contact information.
Donate - Page is directed to Donorbox

Contact - General contact page for general inquiries

Other Features

Back-end System (Tech term is "CMS") With Collections For Content- We want to have control of content through the use of a database rather than making a static site. This will enable us to update events, fundraisers, bio pages, etc.
Future CMS collections - As the site grows we can also add in more fundraisers, events, and more. More on CMS below.
Animations – We will use subtle animations for attention grabbers . Animations are used to guide a user’s eyes to a certain part of the screen. We can implement animations to be able to predict the users journey. The layout will just use animation as a way to encourage certain behavior.
Simplicity & ease of use - Making a site as user friendly, clear, and concise, as possible. This will be a focal point as we build the website out.
CSS feed - If you all post on a social media we can add in a feed to display it on the site.

Post Launch

Monthly Web Master ($139/month) - This is the plan your under with your current developer.

Part II - The Solution

The Solution

Developing a website that displays what Compassion Advocacy Network is doing with a user friendly way of getting involved. The CMS will start with bios, events, fundraisers, and news. We can also include a conversion page for the public to subscribe for updates/join a particular fundraiser/event.

Content Management Systems (CMS)

CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media websites. We can use the concept of a simple CMS for our project. The CMS will have a custom back-end, meaning we can edit and add pages through a backend vs static pages. For example, if a new events needs a press release, we'd upload it to a custom backend, rather than making a new webpage. The CMS will enable us to add, edit, and delete posts/updates/etc. from a backend. Eventually this will be extremely important to update pieces of the website easily as events happen, partners join, etc.

Tracking For Strong Analytics To Improve ROI

Site Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for our website and ads, and other actionable data.‍

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

We will have the ability to send contacts to a CRM. This is something MD can help set up, or provide resources on how to do so. I recommend using our customer relationship management system, but we can also build an integration that is compatible with a spreadsheet. When people inquire online all lead activity can be automated. We can also automate emails to stay in touch with the community. Once they are in a CRM we can streamline communications. This will make it possible to keep manhours the same as we scale the organization.

Compassion Advocacy Network

Hey, David! I recommend building a site that is able to present the purpose of the organization, the board of the Compassion Advocacy Network, and fundraisers/events/resources that the Compassion Advocacy Network is promoting.

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