The primary purpose of the site is to gain leads through calendly. We can do this by having a simple CMS for content, a capturing home page for xennials (women), and an about/contact page.
Developing a website that has lead generating capabilities/conversion page. The primary call to action will be for a free evaluation/complementary consultation/discover call/etc. A secondary, or micro-conversion will be lead data through the contact page and subscribing through resources/newsletters that will provide valuable content (e.g. "10 ways to negotiate with your boss")
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media and e-commerce websites. We can use the concept of a simple CMS for career coaching resources. The CMS will have a custom back-end, meaning you can edit without web knowledge. I know you said you are just getting started, so the CMS will enable you to add, edit, and delete posts on the site without needing a web developer (at least for quickly scaling content for something like blogs).
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
We will have the ability to send leads to a CRM or spreadsheet. This is something MD can help set up, or provide resources on how to do so. I recommend using a customer relationship management system (e.g. HubSpot), but we can also build an integration that is compatible with a spreadsheet. Once they are in our CRM you can streamline communications with an endless amount of automation tools. This may not be too critical as you get started, but as leads grow you'll want a site that can adapt around automation and CRMs.
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Thank you for allowing me to map out this plan, Charlene. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions :)