The primary purpose of the site is to provide information to the public and provide a gateway for service members to access Workplace. We will build the site to be able to add on additional legislation, resources, fundraisers, and events as time goes on. This page can have general updates as well as press releases. We can do this by having a CMS. The site will consist of a user friendly home page, bios for the board, CMS for information, login for members, as well as an about/contact page.
Developing a website that has information for the public (ran by a CMS) as well as a user friendly way to log into Workplace. The CMS will start with bios and legislation updates, but will grow to add in resources, events, fundraisers, and more. We can also include a conversion page for the public to subscribe for updates/join a particular fundraiser/event.
Content Management Systems (CMS)
CMS (Which stands for Content Management System) is typically used for enterprise content management and web content management for media websites. We can use the concept of a simple CMS for our project. The CMS will have a custom back-end, meaning we can edit and add pages through a backend vs static pages. For example, if a new law comes out we can write a press release in a custom backend, rather than making a new webpage. The CMS will enable us to add, edit, and delete posts/updates/etc. from a backend. Eventually this will be extremely important to update pieces of the website easily as events happen, members join, and regulations change.
Tracking For Strong Analytics To Improve ROI
Site Development Includes the Following Integrations
Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).
Automation For Scalability & Growth
We will have the ability to send contacts to a CRM. This is something MD can help set up, or provide resources on how to do so. I recommend using a customer relationship management system (e.g. HubSpot), but we can also build an integration that is compatible with a spreadsheet. When people inquire online all lead activity can be automated. We can also automate emails to stay in touch with the community. Once they are in a CRM we can streamline communications. This will make it possible to keep manhours the same as we scale the association. This may not be too critical as we get started, but as the sites grow we'll want a site that can adapt and scale around automation.
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Thank you for allowing me to map out this plan. Super excited to hear your thoughts on this. Feel free to reach out if you have any questions. Thanks again, Jay!