BHP Real Estate

May 1, 2023

Hi, John! I've put together a game plan for a website that can highlight a specific niche. We will put this on a CMS to quickly and effectively produce landing pages.

Start Proposal Review
Goals & objectives

Cater a digital experience to attract potential buyers from specific niches (e.g. the plastic surgery and Jewish-based business markets), and persuade them to choose our commercial real estate company for their property needs.

Key Components of the Project

General Key Components

  • We will build a commercial real estate site that enables us to specialize in niche markets
  • These markets will start off with BHP's specific needs (such as plastic surgeons and Jewish-based businesses
  • We will display how our expert team of agents have extensive experience in those specific niches

Target Market

  • Our target market includes businesses of all sizes and specialties, but pages will capitalize on a specific niche
  • Our target are business owners & decision makers that are looking to purchase or lease commercial real estate for their operations

Site Pages/Components

  • Home Page - Eye catching, overview of services, pushes to next step (form field/calendar booking)
  • CMS (Content Management System) pages for current offering, past deals and niched out pages
  • Form of Contact - General contact page with CTA (possibly a scheduling system)
  • Lead Collection - We can use sign ups and leads as goal conversions to track the effectiveness of any campaigns
  • Social Proof - Testimonials and case studies from previous clients

Monthly Advertising (Web Master & PPC)

  • Initial Strategy Call & Monthly Recap - Strategy call will consist of things such as A/B test, that months goals, etc.. At the end of the month we will have a recap call. This will include reporting, discussing the results, and acting accordingly (making data-driven decisions).
  • Pay Per Click Management Plan -
  • Up To 3 Hours of Site Work - MD will provide 3 hours of site adjustments, content strategy, etc.


  • Our website will consist of a few specific landing pages and a home page
  • We will be showcasing our success in helping businesses find and purchase the right properties for their needs.
  • We offer access to exclusive properties, expert guidance, and efficient service, making us the perfect solution for businesses in these niche markets.


  • Initial campaign set-up and testing weeks are included in the site price ($1,400 upfront and $1,400 at launch).
  • After one month, we will lock in a budget (where the 10% ad spend would take effect). The cost of site and ad management would be ($139+10% of Ad Spend), which includes hosting, web maintenance, security, and PPC management.
  • If we can get started this week, we could be running ads before June 5th.
Part II - The Solution
The Game Plan

We will accomplish our objective by developing a website that display our expertise in our specific niches.

Content Management Systems (CMS)

CMS is typically used for enterprise content management and web content management. CMS will be used for primarily for niche specific pages that will help personalize our user experience. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database. This is what we would use for current offerings, past deals and niche specific pages.

For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"

Tracking For Strong Analytics To Improve ROI

Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for your websites and ads, and other actionable data.

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

Inquiry - I recommend using a CRM , but we can also build an integration that is compatible with a spreadsheet. Once they are in our CRM we can automate Email & SMS strategy. We offer a CRM as well that we could automate text messaging campaigns, social media postings, etc. If I can be of help here, I'm happy to do so.

Investment overview
Custom/Lead Generation
Custom Back-End (CMS)
Tags, Analytics, and Pixel Integrations
Optimize For Search Results
Live Launch
Estimated Completion Date
May 31, 2023
Download Detailed Timeline
time for action
This Proposal Was Created By Brad Korer

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Thank you, John. Let me know if you have any questions. I appreciate you!