Amcraft Corp

Mar 1, 2022

Hi, Bill! I've put together a game plan for your website. The site will highlight what you do with an emphasis on the military. We will want to build the site around capitalizing on this niche.

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Goals & objectives

Cater a digital experience for those looking to browse what Amcraft Corp offers military ships. This should include your updated service pages and a way for decision makers to get in touch with you.

Key Components of the Build

Site Pages

  • Home Page - Eye catching, overview of services, pushes to next step (viewing individual services)
  • CMS (Content Management System) Pages For Services - Upholstery, Slipcovers, Signs, Etc.
  • CMS (Content Management System) Pages For Gallery - To easily upload new photos.
  • About - How long you've been in business, about the company, etc.
  • Contact - General contact page with form and phone number.

Other Key Components

  • Image Optimization - Reducing the file size of your images as much as possible without sacrificing quality and putting in alt-text (helpful for SEO & Load Time)
  • Ease of use - We will make a website that can be self hosted, easily updated, and modern.
  • Modern Look - We will focus on building a minimal and modern website.

Part II - The Solution
The Solution

We will accomplish this task by developing area and service pages that capitalize on specific product such as upholstery or signs

Content Management Systems (CMS)

CMS is typically used for enterprise content management and web content management. CMS will be used for a dynamic resource center and specific area pages for SEO. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database. This is so important because we want to be able to differentiate certain product groups with specific webpages. The only way to do this in a cost/time effective way is through a CMS.

For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"

Tracking For Strong Analytics To Improve ROI

Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for your websites and ads, and other actionable data.

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

Inquiry - I recommend using a CRM (e.g. HubSpot) , but we can also build an integration that is compatible with a spreadsheet or possibly your current CRM. I know you mentioned we wouldn't be doing

Investment overview
Custom/Display Site
Custom Back-End (CMS)
Tags, Analytics, and Pixel Integrations
Optimize For Search Results
Live Launch
Estimated Completion Date
April 4, 2022
Download Detailed Timeline
time for action
This Proposal Was Created By Brad Korer

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Thank you, Bill! We will be focused on creating a clean & modern site that you can display the services you offer.