All About Chimneys

May 19, 2023

Hi Scott, I've put together a game plan for a website that can highlight what All About Chimneys can do.

Start Proposal Review
Goals & objectives

We appreciate the opportunity to work with All About Chimneys and help establish a strong online presence to showcase your chimney services in the Hampton Roads area. In this proposal, we outline our understanding of your requirements and provide a detailed plan for the website's structure and content.

Key Components of the Project

Key Components

"All About Chimneys" is a professional chimney company based in Hampton Roads, specializing in chimney services, repairs, and maintenance. Our goal is to create a visually appealing, user-friendly website that effectively communicates the expertise and services you provide. The website will consist of the following pages:

  • Home Page: This will serve as the main landing page, featuring an engaging design and providing an overview of your company's services. We will highlight key offerings, such as chimney repairs, cleaning, installation, and more.
  • Service Menu Drop-down: This drop-down menu will include the following sub-pages:
  • Fireplaces: This page will provide comprehensive information on fireplace installation, repairs, and maintenance, emphasizing the benefits of having a well-functioning fireplace in a home.
  • Chimney Repairs: Here, we will outline the various chimney repair services offered.
  • Dryer Vents and Air Ducts: This page will focus on the importance of maintaining clean and efficient dryer vents and air ducts. We will describe the services offered and the potential benefits of regular maintenance.
  • Annual Services: This page will highlight the advantages of regular chimney inspections and maintenance. We will emphasize the importance of annual chimney cleaning, safety inspections, and general upkeep.
  • About Page: This page will provide an overview of "All About Chimneys," including the company's history, mission, and values. We will also showcase your team's experience and certifications, building trust and credibility with potential customers.
  • Contact Page: The contact page will contain a contact form, your company's contact details, including phone number, email address, and physical address. We will also integrate a Google Maps widget to help customers locate your office.

Website & Development

MD Marketers will create a visually appealing and user-friendly website that aligns with our audience. We will ensure the following:

  • Responsive Design: The website will be designed to be fully responsive, providing an optimal viewing experience across all devices, including desktops, tablets, and mobile phones.
  • Engaging Visuals: We will utilize high-quality images, videos, and graphics to enhance the overall aesthetic appeal of the website.
  • Intuitive Navigation: The website will feature a user-friendly interface with clear navigation menus and intuitive page layouts, making it easy for visitors to find the information they need.
  • Search Engine Optimization (SEO): We will implement on-page SEO techniques, optimizing meta tags, headers, and content to improve the website's visibility in search engine results.

Content Creation

  • We can use what is available on
  • MD will work with you to develop compelling and informative content for each page of the website.
  • We will highlight your company's unique selling points, promote the benefits of your services, and encourage visitors to call "All About Chimneys" for their chimney needs.
Part II - The Solution
The Game Plan

We will accomplish our digital objectives by having a modern, user friendly, site with service pages with clear and compelling Calls-to-Action (e.g. call now).

Content Management Systems (CMS)

CMS is typically used for enterprise content management and web content management. CMS will be used for service pages that will help personalize our user experience. We want to be able to update this content seamlessly and easily edit after launch. The CMS will allow us to do that. I would design a webpage one time that gets populated dynamically by a database. This is what we would use for current offerings, past deals and service based pages.

For more information on CMS please view the section of this page labeled "Dynamic Content For a Dynamic World"

Tracking For Strong Analytics To Improve ROI

Development Includes the Following Integrations

Google Tag Manager, Analytics, & Social Pixels- Snippets of code to track valuable user data. This snippet of JavaScript collects demographics, performance data for your websites and ads, and other actionable data.

Full Story - Full Story is a tag that enables Google Tag Manager to capture visitors interactions with our website (Video Recording).

Automation For Scalability & Growth

Inquiry - I recommend using a CRM , but we can also build an integration that is compatible with a spreadsheet. Once they are in our CRM we can automate Email & SMS strategy. We offer a CRM as well that we could automate text messaging campaigns, social media postings, etc. Let me know if I can be of help here now or in the future.

Investment overview
Custom/Lead Generation
Custom Back-End (CMS)
Tags, Analytics, and Pixel Integrations
Optimize For Search Results
Live Launch
Estimated Completion Date
June 5, 2023
Download Detailed Timeline
time for action
This Proposal Was Created By Brad Korer

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Thank you, Scott. Let me know if you have any questions. I appreciate you!